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9 Magento Mistakes You Should Avoid When Selling Online

2019-12-04by Juliette Anderson

Each year, Magento handles approximately $100 billion of gross in merchandise volume. It's a popular eCommerce platform used by thousands of retailers worldwide.

 

Start-ups, SMEs, and big companies grew to love this platform over time. Thus, Securing its place as one of the best eCommerce platforms over the years.

 

To make your eCommerce website, Magento creates an excellent digital and dynamic shopping experience. It also allows you to deliver a seamless experience to your customers. Thus, ensuring that you won’t encounter any technical blunders.

 

Here are some crucial errors that you might miss the eCommerce development of your store.

 

Choosing the wrong eCommerce platform

Your eCommerce platform can make or break your business. It determines how you feature your products and sell them to prospects.

 

Moreover, it also plays a vital role in attracting more users, as well as how you scale your business over time.

 

Here are factors that you need to consider when picking an eCommerce platform:

 

  • The products that you're planning to sell
  • How you're planning to scale your business over time
  • How much control you want over your site
  • The tools that you want to integrate your platform with
  • Your current budget
  • Whether you want a custom or a templated design
  • What kind of experience your prospects are searching for

 

Remember that it's crucial to pick the right platform for your eCommerce business.

 

Picking the wrong platform could lead to a lot of issues later on.

 

You'd experience lower conversions, loss of revenue, a decrease in traffic, and security issues. You also need to invest more time, and resources in updating your platform or transferring to a new one.

 

Incorrect layered navigation

Layered navigation is an integration of options that are available on a single web page.

 

There are various categories on each page. Users can pick the category of their choice by landing on the web page of the products that they need.

 

Issues might arise, such as slow loading times, obscured images, and overlapped categories. These affect user experience and might hurt your sales over time.

 

To avoid these kinds of problems, you can use Ajax navigation for more filtered results. You also have the option to disable the crawling for these pages if you don't want them to rank on search results.

 

Not modifying the default name of online store

When you have a fresh Magento installation, then you've noticed that your online store's default title is Magento Commerce.

 

You can change it, letting search engines know that you're real.

 

Moreover, you can also add a great favicon for your online store to make it stand out, and make it more attractive.

Improper SEO strategy

Search engine giants like Google has incredible power over the online world. It serves a getaway to various sites. When you rank higher on search engines, the more likely that your customers will likely access it.

 

But you'd be quite surprised that a lot of eCommerce stores are still not optimized. If you have a site that doesn't get a lot of traffic, then you must check your SEO strategy first.

 

Moreover, the keywords that you're now targeting might not be as common as it is the year before. So you might need to update your existing keyword list.

 

To boost your site's visibility, you can add keywords on your product pages, too. In Magento, you can access the product page from the edit mode found in the Admin panel.

Thinking small about website design

Choosing the right eCommerce platform sets up the right foundation for success. That also means that you must use your website's design to maximize growth.

 

Let's say, you're planning to expand to larger markets. Or using more complicated features and offering a variety of offerings. Then you should set up your site to accommodate this.

 

When creating your eCommerce website, discuss your options with a reputable web developer. That way, your website design also evolves as your business expands over time.

 

When you fail to do so, you might come across more expensive and time-consuming obstacles.

Having irregular backups

What if there's a breach in your system or you encountered a hacking issue on your site?

 

Well, it's highly likely that you'll lose all this important information. Especially if you don't have a back-up of the database that has your customer and product data.

 

To avoid this kind of unnecessary stress and hassle, then conduct regular back-ups.

Not picking a good theme

A lot of people make the mistake of picking the right theme. They don't pick one that gives them optimal compatibility when it comes to their store's theme and customers' choice. Another mistake is picking heavy themes that slows down a site's page loading speed.

 

Here are some tips on picking a good theme:

 

  • Pick a simple theme that provides you with a lot of options for customization.
  • Make sure that placing new products doesn't decrease your page load speed.
  • Select a theme that's appealing to your audience and that best suits your company.

 

Ignoring product description

Fun, engaging, and unique product descriptions not only boosts your customer's experience. It also earns you an excellent spot on search results.

 

So, forget all about that boring product descriptions. Come up with something unique where you'll be rewarded by the search engines.

 

Neglecting customer product reviews

Another important element in your product pages is customer reviews. If they're not on your site, then you might lose out prospects.

 

Product reviews help build trust with prospective clients. This also provides your store with unique user-generated content.

 

Over time, this helps with your SEO efforts and boosts your rankings.

 

Final Thoughts

You can't afford to commit these development mistakes in your Magneto store. Especially in today's competitive marketplace. A single mistake can lead to performance issues that affect your business.

 

If you want to boost your sales, keep in mind these minor modifications. That way, you improve your online sales in surprising numbers.

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Author

Juliette Anderson

Juliette Anderson

Juliette Anderson is an Outreach Community Specialist for an e-commerce fulfillment company that specializes in partnering with online sellers who have an average parcel weight of 5+ pounds or greater. She works hand-in-hand with e-commerce stores to achieve optimal sales for four years already. Her specialty lies in social media marketing and paid promotions.

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