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If you are like most business owners, you know the power of going online with your products or services even if you cater to a local audience. In fact, very few people make a purchasing decision without going online first. This refers to both B2B as well as B2C commerce. Unfortunately, this is where the layperson gets lost in the foray. Yes, you need a website and that website needs to be hosted, but with all the various types of hosting and levels of plans available, your head is spinning! If size and cost are issues, why not keep it simple? Bandwidth is going to be one of the costliest items to be cognizant of, so let’s look at that for just a moment.
What Exactly Is Bandwidth and How Does It Affect Cost?
The easiest way to describe bandwidth is the amount of data being transferred to and from your hosted website. Have you ever been caught up in a traffic jam on your way to or from work during rush hour? Basically, that’s why bandwidth is so important and can be so expensive with hosting providers. They need to route all that traffic somewhere, and as this all costs them more in time, effort and technical expertise, those costs are passed onto you as the end user. These traffic routers are the digital version of traffic cops with whistles directing you on a detour. That’s why bandwidth enters so significantly into your bottom-line cost on web hosting!
Try Building a Simpler Website
Now that all that is a bit clearer, you can see how a simpler website might just do the trick. Make it easier for visitors to find the information they need. Every time they click through to a new page or run off searching for where products are listed on your site, they are sending data back and forth, which uses bandwidth. Keep your site user-friendly and easier to navigate, and that will immediately reduce bandwidth.
Offer Ease-of-Use Tools
Speaking of ease-of-use, consider what one company in the electronic parts industry has done. Octopart now offers an extremely user-friendly BOM tool that can give the end-user an easy way to analyze their electronics needs both on and offline. BOM stands for “Bill of Materials” and is, simply put, a tool for downloading those parts that can later be contrasted and compared in terms of features and cost. While quite intense technologically, it is simplicity at its finest for the person or company seeking electronic parts or materials they need for any project at hand.
Adopt a “Snapshot Mentality”
Again, let’s look at that BOM tool mentioned above. It’s actually part of a search engine and cataloguing platform that is really ingenious! Those searching for parts are given a snapshot of parts, some with small actual snapshots of the part or material in question. These are not heavy graphics and take up but a small amount of storage space. This means data transfers will also be smaller and less intensive. Remember, reducing data transference is reducing bandwidth.
If you are looking to reduce bandwidth, these simple ways will get you started, but you can also check out the information on this site. It’s amazing just how many ways you can keep data transfers smaller and reduce your end cots.