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During the past few years up to now, startups have amazing opportunities to cultivate unique solutions that their business offers and get discovered at a fast pace unlike ever before. Today, digital marketing has made it more convenient for startups to reach out to their audience and that progressive milestone for business owners, most of whom have a limited budget, is paving the means for them to partner with agencies that can help them achieve their marketing goals. One of which that is very in-demand today among startups is a trustworthy SEO company.
SEO or Search Engine Optimisation is the heart of digital marketing. While it’s successor, Voice Search (Amazon’s Alexa, Apple’s Siri or Google Assistant) will soon catch up in the race towards the future of search engine marketing, SEO still prevails to this day because it’s basically free which startups love and also because, even if there is tight competition, SEO is the most practical and easiest to control and grow in terms of awareness and leads, whether it’s organically or through paid marketing.
If you’re a startup who’s on a budget and curious about how an SEO agency’s services can help you, then better read on.
Startups are the Google algorithm’s priority
The lord of search has spoken: it favours those who invest in organic marketing. Google gives startups the upper hand when it comes to topping off the search engine results page (SERP) ever since they started shifting their algorithms towards businesses that lead their growth by improving the quality of their website through the power of business keywords and of course, the value and experience they provide to online users.
Another thing that evens out the favour of search towards startups is semantic SEO. Semantic SEO, in simpler terms, is a technique wherein you build the value of your targeted keywords by incorporating it in your content that’s informative to a user’s intent. It involves diving into the deeper meaning as to the user’s purpose of looking for content and strategically incorporating it in your content.
Aside from SEO, voice and visual search are becoming increasingly popular as well. Although it might cost some fortune for startups, voice and visual search offer convenience to consumers because it’s important for them to have the easiest access and the exact image with a description of what they’re trying to look for.
SEO helps achieve higher results and align business goals
Even with other digital marketing tactics’ results combined, SEO remains unrivaled when it comes to uncovering important data that startups need. Thorough SEO research done by a startup will help determine what their target customers are specifically searching online, and this will help build useful data in the long run.
That’s why SEO’s essential for startup owners: the data lets them get to the core of their target market’s behaviour. The information that they can acquire will help them shape the startup’s business direction and therefore, creating more value to the keywords that is essential to what customers are looking for. If one keyword seems to be doing well, you can create new keywords based on your effective and existing keywords which has medium to low search volume.
Plus, unknown to many amateur business owners, it’s not social media marketing that drives higher revenue and conversions. SEO does. Consumers are going directly on that search engine to look up for more information on the things they’re trying to look for. As long as you’re keeping up with Google’s latest practices, organic search traffic converts 400 times better than any type of traffic besides email marketing. There’s a reason why startups love experimenting with SEO: there’s a promise. And that’s results.
The economy’s future is looking good with more startups
Aside from the fact that the global startup economy generated $ 2.8 trillion within the past two years, that says a lot about how startups are making the field greener for the global economy. The Global Startup Ecosystem report by Startup Genome also strongly foresees that startups will continue to rise globally and deliver newer solutions.
This is how SEO has immensely helped startups: it’s a cost-effective digital marketing tactic to increase their digital presence, it helps create the brand’s image and reputation, and creates more contribution and impact to both businesses and consumers.
SEO should be the heart and soul of a startup’s growth and is the best way to reduce costs on marketing without compromising what value you can offer to your customers. Choosing the right SEO agency and having a solid marketing strategy will help your business boom in no time.