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Nowadays, there is a new magnet launched in this updating world which is named as “Digital Marketing”. Actually, it is not a new word for some people but has become so powerful that each and everyone is getting attracted towards it, from small businesses to large everyone is getting connected with this term.
Digital marketing includes lots of topics/modules in it but why people are getting so much attracted to this marketing? The answer is, Everyone wants to get on top of the Google search result, which is known as SERP(Search Engine Result Page).
It is not that easy to get in the top of the SERP, because there are billions of people who want to rank their business by getting a top place on Google SERP.
But, How is it Possible??
This question must be going in your mind from the 1st line when you started reading. The answer to your question is in the title itself, yes answer is in the Title. Want to know how to rank and get on top of SERP?
Here is the answer.
SEO (Search Engine Optimization).
Now let us see what is SEO and How to work on it.
What is SEO..??
SEO is an acronym for “Search Engine Optimization”, which is the Process of optimizing your site to get organic,non-paid traffic in an authentic way. SEO is to make some changes in your website regarding content and it design to make it simple and powerful to attract an audience. All these changes are done in the hope of getting on top in SERP.
But as we think it is not an easy task to work on SEO, after reading and going through, it is easy and even though it looks simple but it is not easy, there are some factors that impact your ranking.
Working on SEO in a basic manner is easy but after all, it’s a basic knowledge you have.
Only writing high-quality content or just writing about any topic will not work on your SEO even after all the effort you will get down, In this case, there should be Relevancy in all your content & Topic.
Ranking on SERP means you should be perfect in all SEO as well as in Search Engine Rules because search engine crawl (Scans) your website with different websites you better understand what the site is about. This helps search engines to deliver more relevant results to those who are searching for a certain topic or keywords. Similarly, even the search engine will scan the site to determine how easy it is to navigate and read, rewarding user-friendly sites with a higher ranking on SERP.
SEO is the process where each organization and business are going through to rank their website on top in SERP for relevant Keywords and Phrases. For example, you have a product related to health and you have written blog on it and you want to deliver that blog to the right people, in this case, you will optimize your content or article in a way that it will show up in the search results for the relevant keyword like “WooCommerce Hosting”.
There are many benefits of SEO for organizations and Businesses. By working on SEO your visibility gets increased due to which people get engaged with you and you get more leads as well as traffic to your site.
The factor that Impact SEO
(These are the Factors on which you have to work to increase your SEO).
These factors Include On-Page and Off-Page.
Content is the main role player in the SEO because the content is the only one that attracts the reader to visit your blog or site again. Content helps to rank your site as well as to get traffic, so you should know what type of content your writing and how should it be.
The more quality and relevant content you have on your site, the more likely the search engine will show your page on top. Similarly, the more engaging and effective content you have on your site, the more visitors will spend their time on your website and even that can be converted into a lead.
Here are some content ideas on which you should focus to improve your content offering and your search engine ranking.
Blogs Post & Articles
Social Media Content
Whitepapers and E-Book
Question & Answer participation
Other Visual content related to the title.
Another important thing you should consider while writing content for your site is Keywords & Phrases. This is important because keywords and phrases are relevant to the search engine answers which users might be searching for products or services. If you create content around your targeted keywords and phrases, you will improve your chances of ranking higher for these keywords on SERP.
Another factor on which you must work for ranking on a Search engine is fresh content. Freshness basically refers to how often you post new content on your site, But creating new content is not the only way to keep your content fresh. You can also freshen up your content by updating posts, rewriting them to make them more effective, or adding new information and statistics over time. Though we know creating content requires time and resources but it pays off for you in the end. Search engine love’s great content with consumers needs, if your content is loved by a search engine then it will be loved by others too. So, start off and boost up yourself to write blogs and post and share it on social media. Once you get loyal followers and organic traffic on your site you will get engagements and leads too.
Tip-” Try to create engaging Content”
So, it was about content that how it should be, now let's move on to, How to work on SEO.
Actually, SEO work is divided into two partsOn-Page SEOandOff-Page SEO.So, we will see how to work on this one by one and what is On-page SEO and Off-Page SEO.
On-Page SEO is basically working on your Website. These are the things on which you have complete control over, which means you can work to improve SEO by practicing. This goes beyond just your content marketing to the deeper level of your site HTML.
Here are the few SEO factors on which you have to work on to rank on the Search engine.
Title tag of each page informs the Search engine about what your page is. The title tag should be of 70 characters or less than that, including both the keywords and content focusing on your business name.
Meta Description of your website tells the search engine a little bit more about your every page. This is also used to give brief info to the audience about the page. This should include your related keywords and also tell enough details to tell the reader what the content is about.
Sub-headings make your content easier for visitors to read, and it can even improve your SEO. H1, H2, and H3 tags are used to help search engines better understand what your content is about.
internal links means adding links or Hyperlinks for other pages on your site, which helps search engines to learn more about your site. Let's look at an example, if you are writing a post about specific product service, you can link to the product or service page in your blog post.
Image Name and ALT Tags
If you're using images on your website or within your blog content, you will need to add your keywords or phrases in the image name and alt tag. This helps search engines to better index your image, which may appear when the user performs an image search for a certain keyword or phrase.
It's important to avoid over-optimization when strategically placing SEO keywords and phrases on your page. Google and other search engines penalize your page if it attempts to use a keyword too many times throughout the content.
You must focus on just one or two keywords in each piece of content. This ensures that your content is specific and relevant, putting too many keywords at once may impact in a negative form on search engine optimization as it is often done on unfocused and thin content.
Your website design must be simple and easy for the search engines to scan and crawl your pages and content. Building internal links between your pages and creating a site map can both help improve your sites crawlability and give your search engines a better understanding of your content. Another concern when it comes to site architecture is, your site must be mobile-friendly. Many consumers are searching for information and brands on their mobile devices. Your website must be easy to read and navigate from mobile devices. If your site is not mobile friendly then it will not only impact the users but it will also impact the SEO.
In addition to the on-page SEO that your organization has control over, there are also off-page SEO factors that can impact your ranking. You do not have direct control over off-page factors, But there are ways that you can improve your chances of having factors work out in your favor.
Below are the few Off-Page SEO factors that can impact on your search engine ranking.
Trust is an important factor for your site in Google ranking. Because google checks whether you have a legitimate site that visitors can trust. To build up the trust you must start building quality backlinks from sites that have authority.
One of the best ways to work on off-page is through Backlinks. But you must be careful because spamming sites with your links is a quick and easy way to get banned from the search engines. You should take time to build a relationship with influencers and fans who create quality content and will link back to your site in their own content.
Social signals is another main factor in off-page SEO, such as likes and shares. When you think of boosting SEO, you want to look for quality shares from influencers. On social media the more quality content you publish, the more likely you will get people to share your content with others.
We do not have any idea about what happens outside of your organization, but there will be chances of getting improvement in off-page SEO by simply creating quality content that others will find valuable. The more relevant and interesting your content is, the more others will link your content and share it on social media.
Black Hat vs. White Hat SEO
Every topic has two ways of working, and in the SEO case, there is Black hat and White hat where many organization approaches these technologies to optimize their sites.
Some are only interested in earning money in a short time so they try to rank there content quickly and make some money in a short time. Black hat SEO involves tactics that focus on optimizing content only for the search engines. which means the organization will not focus on visitors that will read and navigate their site content. These organizations mostly cross the line of rules in order to improve their site ranking.
This optimization produces pages that are often difficult for people to read and look a whole lot like spam. But in this case, sites rank quickly than those are optimized properly, these types of sites are penalized or banned by the search engines rather quickly.
Where, when it comes to White hat SEO, it is an effective approach to optimizing the website for the search engines and building a sustainable business online. These approaches of SEO basically focus on the human audience that will be clicking and reading the site’s content. The main aim of this type of SEO is to produce the best content for a site that is easy to read and navigate by following the search engine’s rules for optimization.
After learning about what is SEO and how to work on it, you can now work on making changes to your site in order to improve your SEO and boost your rankings on the SERP. But besides this, there are lots of factors that impact the SEO ranking. The important thing is to consider whether your content is valuable and relevant to your intended audience or not.
Always remember that SEO takes time to show it's magic. You won't see its benefits overnight. It may take a month or more than a month to enjoy your result of hard work. Keep on creating quality content that focused on helping your human visitors and helps you grow your organization or business.
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