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The writing has been on the wall for a while now: businesses that can make sales online hold a significant advantage over their competitors that can’t. Indeed, ecommerce stores have become commonplace, and businesses in industries that initially resisted this trend are now switching to an online-sales model. However, just because ecommerce stores are beneficial, doesn’t mean setting them up is easy. In fact, an ineffective ecommerce implementation will likely hurt your company’s standing rather than help it. Today, we’ll highlight four factors that determine ecommerce success so that you can give them your full focus:
True, more and more consumers value the convenience of online shopping. However, certain purchase decisions may be complex or require significant investment. Often, such purchases aren’t conducive to online shopping. Plain and simple, it’s crucial for business owners to first determine if there’s significant demand from their customer base to create an ecommerce store in the first place. The last thing a business owner should want is to create an expensive application that doesn’t offer meaningful ROI.
Ecommerce stores are appealing –– in large part –– because they require less work to maintain than a brick-and-mortar location. However, it’s unwise to assume that your site won’t need assistance from time to time from dedicated tech developers. Problems can happen with even the most sophisticated digital systems, so make sure that you have the budget to either hire a tech pro to assist implementation or to outsource the help you’ll need.
Occasionally, business owners may upset their current sales team by setting up an ecommerce store. Some professionals may see this as a threat to their job security. It’s important, then, to create a sales attribution model that gives your team members credit for the sales they bring in online (especially if your team works on some form of commission). Progressive business owners are always considering how to motivate employees in new ways, and, if handled correctly, an ecommerce store can energize your staff while boosting your numbers at the same time!
Naturally, the interface of a given ecommerce store will have a big effect on its overall success (or lack thereof). It’s not enough to simply decide to build an ecommerce store; rather, business owners need to take time to decide on a theme that works for their company. Furthermore, most businesses customize their site to cater to their industry or audience. If you’re not comfortable allocating many hours of work to such a massive web design project, then it may be more prudent to hold off on launching an ecommerce store. Rushing and releasing an inferior product could damage your brand’s reputation in irrevocable ways.