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Once an app is ready to be released to the general public, there are no shortage of concerns that are going to have to be addressed. One of these concerns will have to do with the marketing plan. In a world where almost everyone seems to have a smartphone at their disposal, there are no shortage of options available.
There are a wide range of apps that are developed with all of the right ideas in mind and yet they still die on the vine. Why is this? It is because companies and developers do not come together to formulate a proper social media marketing plan. Social media is one of the least expensive and most effective ways to ensure a greater level of exposure.
However, it is not as simple as making an Instagram account or a Facebook age and waiting for the likes to roll in. These are the tips and pointers that you are going to need to keep in mind if you want your mobile app to reach its full potential.
There are too many companies that are willing to release apps to the world without taking the time to consider all of the aspects of their marketing plan. Coming up with a marketing plan after the app has already been released is a lot like rolling up the windows of your car after it has been raining for an hour. The damage is already done. Planning ahead is a great way to ensure that this sort of calamity does not take place once your app has been placed up for grabs.
Create Valuable Content
Social media is not just a place where we can post pictures of our breakfast or our children. Those who are more inclined to use an app after finding out about it through social media are also more likely to do so when they are being provided with valuable content. Is the content that is being presented going to keep the target audience engaged? If the answer is no, that means it is time to head back to the drawing board.
Don't Be Afraid To Share Laughs/Emotions
While no one is going to care about the ins and outs of your day to day, there is nothing wrong with letting the world know a little bit about yourself. Sure, the mobile app that is being promoted should never be far from the conversation. That does not mean that you should never make any attempt at humanizing your feed. It is endearing to the audience when it is balanced with the proper style of content.
If you are trying to get users to download your app (or apps), offering some form of incentive is one of the best decisions that you can make. Rewarding users is an easy way to draw people towards your app and it does not require a massive outlay of cash. Some companies may even decide to provide their mobile app users with rewards for referring their friends and loved ones. This is also a good way to track downloads.
Twitter is used by millions and millions of people and it is a great way to make sure that you are placing your app in front of the right audience. There are few sites that offer you faster access to the sector of the audience that you are trying to speak with. Many users will enjoy having the chance to be shouted out in your tweets and with mobile app marketing, users can be targeted for installation and engagement at scale.
This platform might not come with the sort of obvious advantages that other social media hubs have to offer but that does not mean that a mobile app should not be marketed here. Using Google Plus is a great choice when it comes to organically strengthening your search engine rankings. Using hashtags on Google Plus is great for your SEO but be forewarned: there are consequences that come with abusing this awesome privilege.
When app developers from app development companies are creating the applications that businesses are going to be using, the most experienced firms know how to make sure that you are being encouraged to share your experiences. Viral mechanics are always considered when apps are being created and if they are not? This is a sure sign that you need to be taking your business to a different firm entirely. The quality of the content that is being created will also encourage a greater level of sharing.
A picture truly can say it all, can't it? The average consumer is more visually oriented than ever before. When you are willing to provide the consumer with quality imagery that they are inclined to share, they tend to be more likely to use your app as well. It can be hard to even get users to look at your posts. Great images are a wonderful way to stand apart from the crowd without having to step outside of what makes your company so great in the first place.
To expand on the last point, Instagram is a top notch medium for those who have lots and lots of pretty images to share. There are over 80 million unique users on Instagram (last we checked) and no matter what audience you seek for your mobile app, you will find them here. You also have the option of uploading videos to Instagram that are designed to increase your level of reach. There is no limit to what you can accomplish.
Last but certainly not least, Facebook is the big daddy of them all. With billions of users to reach out, there is no excuse why you cannot find the mobile app audience that you seek. Facebook posts are a one way ticket to credibility and you can also join groups of like minded individuals. Those who are not using Facebook to market their mobile apps are allowing themselves to miss out on a wide range of advantages.
Managing social media could be overwhelming. Social media management tools can save you hours every day. Many of your competitors are likely using them already, so the sooner you embrace them, you’ll manage the better marketing strategy for your business.
Kenneth Evans is a Content Marketing Strategist for Top App Development Companies, a research platform for app development companies in USA, UK, India, UAE, Australia and around the world. He has been contributing to various blogging platforms and Forums.View Kenneth Evans`s profile for more