Creative Marketing Strategies For 2019

Are you wondering what’s going to be happening in the world of marketing next year? It may still be a few months away, but that shouldn’t stop you getting prepared. Knowing what’s around the corner will mean you’ll be able to plan ahead. The world we live in changes so quickly it can be difficult to keep up. The marketing world is no different than any other aspect of your life, and it’s vital you find a way to stand out from the crowd. If you know what lies ahead, you’re better equipped to manage any changes in the future. Here’s what you need to keep an eye out for in 2019.

Customer-Centric Marketing

Making your marketing efforts more personalized is not a new thing, but nowadays, thanks to modern technology, the habits, desires, activities, and purchasing preferences of your customers are available at the touch of a button. The idea behind a customer-centric marketing strategy is to provide customers with a positive experience before and after a sale. The end result is that it drives repeat business, customer loyalty, and profits.

Voice Search Marketing

It is predicted that by next year, more than 65 million voice devices will be in homes and offices across the US alone. The most common ways in which this technology is currently used is for listening to the latest music and making shopping lists. This is bound to change over time and eventually, customers will become better acquainted with using it in other ways. For example, placing an order for a product verbally, by size and name. Businesses need to be prepared for this change in the way people shop. It also needs to be integrated into SEO practices.  

Video Marketing

Video marketing has always been important, however, moving forward is now vital on every platform and channel. No longer is it a small part of a marketing plan. Now and in the future, it has to be central. If you haven’t started creating video content yet, you don’t need to worry too much. However, you do need to get your skates on and start thinking about including it in your marketing plan. Creating your own video is relatively cheap and easy, but there are also several different companies that will be able to help you make the best video possible. Working-beautifully.co.uk is one such company.

Native Advertising

Consumers are becoming increasingly resistant to advertising. With the increased popularity of ad blockers, online marketers will have to work much harder to get their message across. Advertisements will need to blend more naturally into content. Native ads will be the answer because banner ads will not be enough as the way companies advertise continues to evolve. Native ads are paid for advertising, but they match the look, feel and function of the media format where they appear. They are currently used a lot in social media feeds or as recommended content on a web page.

This is a small selection of the things to look at, moving forward into 2019. The world of marketing is ever changing and it's important to keep up with trends. Otherwise, you risk getting left behind.