Top 5 Lead Generation Tactics That Will Help You Get On The Track Towards Success

The conversion that brings in revenue is the ultimate goal of any business, but you need leads to convert. In the absence of good leads, any business would flounder. Therefore, it will not be wrong to say that leads are the lifeblood of business. Every business wants to find the easiest and best ways of acquiring leads for which the SEO holds good prospects provided you do it in the right way. By using the qualified leads and nurturing it properly, you can reach to the customers you are looking for. How much importance businesses attach to leads would become clear from the fact that almost 66% organizational goals have lead generation as its core.

With lead generation being so much important, it is only natural that marketers use as many channels as possible for lead generation and not SEO alone. More leads mean more prospects of conversion and higher is the conversion rate better is the business.  From e-mail marketing campaigns to PPC advertisements and from offline advertising to optimized landing pages and other website pages, marketers leave no stone unturned to gain qualified leads. Some even use the services of lead generation companies that serve readymade qualified leads.

However, often these channels do not give the desired results that leave marketers asking for more.  Paid marketing does not work well in lead generation whereas by using the right tactics in inbound marketing, you should be able to generate 54% more leads. It points to the importance of creating quality content to attract quality leads. Read on to know how you could move towards generating and choosing the right leads.

Pay attention to the content on the homepage

 No matter how much good content you pack in the website, the homepage attracts the highest traffic. This is true for all kinds of sites. The homepage is the face of the website that viewers want to have a close look to understand how they would feel about the website and how much they would like it. The homepage receives visitors not only from search engines but also from social media sites, referring sites and other sources.

By making subtle changes to the homepage like including a CTA that blends with other elements of the website like images, subtitle, and headline, you can considerably increase lead generation by almost 50% as some companies have experienced. The homepage has the strongest potential for generating leads, and you should explore the best ways of tweaking it your advantage. Since there is proven record in an improved lead generation by refurbishing the homepage content, you too should go ahead with it.

Take the Google route to login

Riding piggyback on Google can take you much closer to the target audience and customers as you can create a personalized experience for them by allowing them to connect to your website via Google.  Since most online entrepreneurs, bloggers and content marketers have Google account; use it as your login.  The crux of effective marketing is to address your customers as individuals so that they feel that you look after their interests closely. By doing it, you raise the chances of acquiring leads many more times, and it is not at all difficult to achieve.  By using personal data like names, addresses and phone numbers stored on trusted social media platforms, marketers can now create a simple and flexible sign-up flow.

The next step is to limit the information that customers have to provide in the form because the less you tax their patience; happier will they be to get closer to you. It is a good way of acquiring more customers that can turn into qualified leads.

Create a dedicated team for lead generation

The content marketing strategy consists of sales generation and lead generation. For the best results in lead generation, there should not be any overlap of responsibilities between the sales and lead generation teams.  This would help the lead generation team to focus well on their goals. They can keep testing the elements of the landing page continuously that helps to take the lead generation to the next level. Through the process of testing the CTA, headlines, subheads, bullet points and more it is possible to improve the lead generation prospects. In other words, you need specialists to look after lead generation who can shoulder the responsibility with single-minded devotion.  They would take care of not only generating leads but also nurturing it before the salespeople can take over. Leads create the sales pipeline and call for exclusive attention because no sale can happen without leads.

Include action words in the headline

The headline is a powerful agent for generating leads provided you create it with some thought and insight. You must understand the elements that make headlines powerful. The keywords in the headline together with the structure, topic, and length are sources of power but above all the action word or verb used in the headline could move the needle faster. The verb has the power to make people curious, and its persuasive appeal could drive people to take some action that results in a click.  By crafting the headline intelligently, you experience better search rankings due to low bounce rates, longer time spent on the page and above all generate targeted leads. After all, the type of content would drive leads.

Make your offer compelling

With the goal of receiving an affirmative response from customers, you have to make your offer so compelling that they would not have the option of giving it a second thought. Make the offer irresistible by building value into it and soaking it in the juice of persuasion. It is a sure way of building leads confidently. Make an offer that customers simply cannot refuse. They not only respond positively to the offer but also feel the desire of staying along with you. Make the offer relevant but scarce and exclusive that enhances its demand.

While these techniques do give results, you have to give it time because generating leads with high conversion prospects takes time.