10 Tips From Marketing, Advertising And Sales Experts

1. "The best commercial director is always the entrepreneur"

"Nobody will transmit to a customer better than you the passion for your product. With a few commercial contractors, I saw that I sold without actually turning on the laptop to do a demonstration. And I'm not Superman selling, only the father of the creature. So spend a high percentage of your time selling your project or product."

(Lucas Rodríguez Cervera, entrepreneur).

2. "You are the image of your company, you are your brand"

"Try never to forget it because now you have other responsibilities: your brand is linked to you in all the social events you go to, all the emails you send and all the conversations that you keep. With clients, employees, suppliers, etc. "

(Fernando Vilches Guijarro, founder of Viajeconnosotros.com).

3. "The communication, how much before and only when you need it"

"If you have to deal with communication tasks, you are going to waste valuable time. Also, the safest thing is that you do not know how to get to the media. If I had had communication two years before, right now I would go a year and a half ahead in the market. As soon as you make a little noise, it shows. And you do not have to look for a big agency. Oh, and you only have to hire the service when you need it, you do not have to sign annual contracts. "

(Antonio Pedrosa, entrepreneur).

4. "If you lower the visits of your commercials, rest assured that your sales will fall"

"It is proven: if in a month the level of commercial outlets goes down, you know that in the following months you will not achieve the sales goals that you have set for yourself. And you know it with enough anticipation to be able to compensate in time. In many sectors this is daily: if in a day you do not receive so many phone calls, then you will not reach the planned objectives ".

(Pablo Sanagustín, founder of Arelux).

5. "Even if your product has a huge potential market, go first to a niche"

"At the beginning, focus all your communication efforts on that segment. It is more effective to shoot with a precision rifle than with a machine gun. When you have achieved customers in that niche, you will have generated knowledge about your product that will make it easier for you to approach others and give you credibility to get more resources. "

(Lucas Rodríguez Cervera, entrepreneur).

6. "Take out your product soon to get feedback"

"Do not wait to have the finished product 100% to give it to taste. Start getting feedback as soon as possible. It is better to build your product interactively, gathering opinions and testing its commercial viability on a regular basis, than waiting to get the perfect product. "

(Ángel María Herrera, founder of the Evoluziona Group).

7. "You can approach your clients with a minimum investment"

"Focus on encouraging word-of-mouth of your product or service. You've heard it a thousand times, but that's the way it is. And if it is through opinion leaders, the better. Become one of them in your market. Rack your brains to do guerrilla marketing. For example, you can extend your message through social networks. "

(Lucas Rodríguez Cervera, entrepreneur.

8. "You have to have information to 50% of your customers. You do not need 100% "

"It is essential to set up systems so that the information you have about your customers, products, and activity is easy to see without having to do macro-studies every month. It does not have to be complete. Sometimes having 50% each month is enough. And if that, in addition, you cross it with financial data, better than better. "

(Román Francesch, founder of eControls).

9. "One out of every 20 projects comes out ... so you'll have to submit hundreds"

"You can not bet everything on a single card. If a project collapses due to issues unrelated to your professional work, you must have others on the waiting list. The deceptions, false dreams and mirages are constant, we must anticipate and not give up. The sooner you know that one out of every 20 projects comes out, the better. "

(Álvaro Cuadrado Jiménez, founder of Producciones 28 Norte).

10. "Work for free, it will help you to open up your market"

"That opening a hole is not easy, that everyone knows. At the beginning, to let us know, we gave away our service (advertising) to a company in a specific sector to reach others in the same market. "