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5 Things You Should Look Out For Before Back-Ordering A Domain Name


Every day, thousands of domain names expire. But you can grab them before someone else does upon their expiration. It’s almost as exciting as grabbing a jack rabbit the moment it leaps out of its hole. This process is known as backordering.

What is backordering a domain name?

There are many reasons why a domain is allowed to expire. Perhaps, the most natural one is the current owner does not wish to continue using the domain name anymore. Because of the high-demand of certain domain names, it is essential to stay ahead of the competition by backordering the domain in question.

Backordering is simply a service that facilitates your acquisition of a domain name the moment it expires, or is available for purchase. This often includes a domain monitoring membership depending on which service you are using.

While some domain name registrar companies offer backordering services, it is often advisable to use companies that specialise in the service. Some examples include: Pool, Namejet and SnapNames.

However, according to Brendan at an NZ Based Web Hosting | Freeparking, “buyers should be wary of hurrying to grab expiring domain names or they might inherit penalties incurred by the previous owner.” Here are 5 things to look out for:

1.  Check the DA/PA of the domain before purchase

As mentioned previously, domain names expire by the thousands each day, and you can check them on websites such as Pool and SnapNames. However, you should also focus your attention on domain authority and page authority. These two factors are important in determining the quality of an expired domain or live website. You can check them on Open Site Explorer. Ensure the domain you are grabbing has a DA of 25+.

2.   Always use Google’s banned checker to check

Sometimes, a domain may have a high DA, PA status and looks attractive, but if Google has banned it from its search engines, it’s useless. Use Google’s banned check to verify the domain name and make sure it hasn’t been penalized. However, if the domain is your dream domain, and you wish to buy it anyway, you can use Google reconsideration request an ask for an un-ban.

3.  Look out for Google’s Adsense ban

Google Adsense is the ad feature that allows bloggers and publishers advertise products on their sites. For various reasons, which include improper SEO conducts, Google usually bans websites from using this product. So, if you are considering building a website on an expired domain, this is one of the first things you should look up.

This is especially important if you are purchasing domains for resale or affiliate marketing purposes, because profit is the main objective. Google Sandbox Checker is a n effective tool for identifying Adsense-banned websites. Just key in the URL and click “preview ads”. If the ads are available, then it’s okay, if not then it’s been banned.

4.  Check website’s archive

The previous points may have been familiar, but the website archive in particular is a new feature. If you are purchasing an expired website and you want to see what is was before it expired, the Archive can help. Simply put in your domain URL and click the “take me back” button and you’ll observe screenshots of past activities. The available timeline graph can take you to any time and view the live website as it was then.

5. Look through PageRank carefully

Many expired domains are guilty of tampering with the page ranks, be careful so you don’t become ensnared in the web. Always make sure you use the Fake PR checker to verify domains with genuine PR before you commit to purchase.

Backordering domains is a good opportunity to grab that dream domain name you’ve always wanted. However, ensure you verify all these features before you proceed with your intentions.

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James Helliwell

well known author covering web hosting and domain insdustry

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