Why Your E-commerce Must Be SEO Friendly?

The key element to be an online success is a professional web design. In simple words, if your site is not impressive then there will be no more sales. The look of the e-commerce website must be well organized and easy to navigate. An e-commerce website with an SEO friendly design should ensure that every page is different from the last and pacific product information.

Steps that need to follow for developing SEO friendly e-commerce website:

Research: Its is the most important piece of SEO. So before you begin any SEO work you need to start with research for keyword and competitor research. Because the wrong keywords can spoil your conversions and your campaign by generating low quality and no business will be happy with that.

Keyword research includes:

• Find keywords for your homepage and product pages
• Pinpoint keywords for blog topics
• Avoid keyword cannibalization

 Competitor Research:

• Which keywords are your main competitors going for?
• Where are they getting their links?
• What is their site architecture like?
• From a strategy perspective, how can you differentiate your website?

 Identifying Current Problems: This means auditing the site for problems which are needed to be fixed i.e.: Quickly find site errors by redirecting many pages to actual content, changing some particular redirects and updating duplicate content pages, meta titles, and meta descriptions. Additional, visitors will never wait for a slow website to load so it’s vital thing to focus on website speed.

related article: Crucial Tips to Implement for Fast Website Loading Speed

On-Page Optimization: Here are key targets you need focus on when its matter of on page optimization:

• Keyword Optimization
• Site Structure
• Internal Linking
• Usability
• Mobile version of website
• Customer reviews
• Rich Snippets
• Social Media Integration

Further Testing: based on or you should:

• Use analytics to see which keywords are converting the highest
• Use PPC campaigns to find high-converting keywords you should add to your SEO strategy
• Test meta titles and description to increase click through
• A/B test page content to increase conversions from web traffic

Best SEO Tools: SEO tools on the market will help you to optimize your rankings. Here are the SEO tools we use:

• SEOmoz keyword tool
• Open site Explorer
• Screaming Frog
• Google Adwords Keyword tool
• Authority labs for monitoring
• Mergewords
• Buzzstream
• Citation labs broke link finder

When SEO is right then is well-going process on your site. I hope that this article helps you to get your SEO strategy in sales from your e-commerce site.

Any queries, please do contact us