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Intelligent Computing Ideas For Business And Marketing

2016-12-02 by Rachelle Wilber

Information technology has changed business forever. If you don’t keep up with the latest trends in regards to technology, you may be left in the dust by your competitors. However, you don’t want to waste money on tech you don’t really need to stay competitive. With that in mind, below are some intelligent choices to invest into that can really benefit your business and marketing.

Cloud Computing

The cloud isn’t just a buzzword. Cloud computing is something that can provide some very strong advantages to your business. Consider the cloud for data backup. Even something as simple as a lightning strike can wipe out data stored on local servers. However, data in the cloud will remain protected. Software powered by the cloud is also rather full proof because nothing has to be installed. The technical aspect of installing and running software is done on the vendor’s end.

AdWords

In regards to digital marketing, one of the best bets to make is using Google AdWords. Google is still the number one method that consumers use to find websites. While you can focus on crafting strong SEO, taking part in Google AdWords can help give you a shortcut and make sure a link to your company comes up first when the appropriate search terms are used. Better yet, you only have to pay per click. If your ad placement is ineffective, you won’t be charged for it.

Accounting Software

Make no mistake about it, accounting is difficult. To be completely competent at it, you probably need a college degree. Sadly, the services of accountants are probably too expensive for most small business owners. Some companies, like MSPartnership, realize that a simple solution is to invest in accounting software. Accounting software suites can help you keep track of your business’s credits and debits with far less chance of making mistakes since most of the hard work of keeping your books is automated for you.

Mobile Optimization

If you have a website for your business, mobile optimization is a must. According to statistics, 80 percent of internet users now own a smart phone. If your website is hard to navigate on a smart phone or tablet, it can be a serious hindrance. You will also be ranked poorly on web searches performed on mobile platforms as well.

Information technology can evolve at a blinding pace. Still, businesses must make an attempt to stay ahead of the curve. If you don’t, you could lose your competitive advantages to more tech savvy competitors.

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Author

Rachelle Wilber

Rachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor's Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn't on her porch writing in the sun, you can find her shopping, at the beach, or at the gym. Follow her on Twitter and Facebook: @RachelleWilber; https://www.facebook.com/profile.php?id=100009221637700

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