6 Proven Reasons For Professional Web Design

The global village phenomenon that visionary communications expert Marshall McLuhan foresaw in the 1970s is now a reality. During that era it might not have seemed possible to imagine that almost half of the world’s population would one day be interconnected. With the advent of the internet the world has become a global village and as a business owner you can tap into this market by having a professionally done website.

Using Website Design to Make a Mark

How do you ace it on the highly competitive online world? It starts with website design. The truth of the matter is that millions of websites are created but they never give any return on investment. The main pitfall for business owners is failure to invest in professional design.

Now imagine you are a CEO; would you go to the office wearing shabby clothes? Of course not, everyone expects you to be snappily dressed in order to correctly represent your brand. In the modern world people judge a book by its cover and you can bet no client will sign a deal when you are shabbily dressed.

With a badly built website you are basically giving an impression about your business. No one would want to buy a product or service from a business that can’t even manage its website. Your website represents your business to the over 3.2 billion internet users hence the need for a professional web design that captivates instantly.

There will also be little conversion on your website because modern online users are a choosy lot. In essence, you will not have quality traffic on your page and this means you can’t feature of search engine result pages (SERPs). If you website is not ranking on the first page of SERPs for its target keywords it is as good as non-existent.

How Website Design Helps Your Business

According to the International Telecommunications Union (ITU) there are 3.2 billion internet users. As a marketer you appreciate that online visibility will play a big role in tapping these numbers hence the need for a well designed site. Here are some practical advantages of having such a website:

1.  Brand Authority

To appreciate the importance of website design you need to consider that there are thousands of other competitors in your niche. A good case in study is Amari a UK based fashion brand which was struggling to make shelf sales.  Through a responsive website the company was able to integrate its position in the market and is now highly recognized in the country.

2.  Higher Traffic

Prestige Pools, Raleigh had an online presence but there were issues on the site and this led to diminishing number of visitors. To correct the problem the company invested in web redesign and a custom made site was created. The project also included SEO and internet marketing and within no time there was a notable increase in organic Google and Yahoo searches. Through web design by https://www.ignitur.com/ which is a reputable web development firm you can increase the numbers and conversion rate.

3.   Brand Trust

In every market competition is stiff and as a marketer you need to think outside the box to stay afloat. One way of surviving in the modern tumultuous business environment is by gaining customer trust and you can do this by presenting a professional online presence.

Dash Courier and Logistics which has been in business for the last 15 years throughout North and South Carolina has managed to survive through a respectable online platform. The old site has been replaced with a cutting edge-web design that users love. There are fewer complaints and more orders are being done online.

4.  Reduced Technical Glitches

If your site is having frequent downtimes and slow loading problems it is most probably due to coding issues.  You need to have a professional look at the design in order to eliminate these devastating problems. A reputable web designer helps to create a website that has multiple browser compatibility. Collins Education is a good example of how web design can revolutionize user experience.

The older website which had been in place since 2009 was underperforming and there were numerous user complaints. Once a quality assessment was done and the problems identified it became easier to correct design errors by overhauling the entire site. Wireframes were created and a style document for the company’s development team to follow was also created. Today the website reigns on top of SERPs for its keywords.

5.  User Friendly Design

Any visitor on your website should be impressed but this is easier said than done. Having a dazzling website is one thing and having a functioning one is entirely different.  TechCrunch which is one of the world’s biggest forums for techies redesigned its site to get a more responsive platform and the impact so far has been phenomenal.  The new website has so far gained millions of hits and users have better experience on the platform either when posting or commenting or reading tech news.

6.  Reduced Maintenance Costs

One of the biggest drains for a website owner is of course maintenance cost. If your web design is draining your finances it is time to overhaul it and start saving on such expenses. A new website design goes a long way in ensuring smooth running and increased uptime for your online platform.

Well, there are many other benefits of leveraging professional web design services by a reputable firm. You will not only enjoy higher visibility but the first impression users get will go a long way in making you an authority in the industry. Quality design also creates a solid foundation for future development you want to make. Your website will also be more consistent when an expert works on all aspects of the design.

Now that you appreciate the value of solid web design you need to identify an established service to help work on your site.  You can either overhaul your current site or build and entirely new one based on the recommendations. When hiring these specialists make sure you ask for referrals and read reviews about their services. Experience is also must because you are guaranteed of quality design.