For Better Conversion: Switch Your Hosting Provider In 2015

2015-03-25by Joy Mali

Every business, small or big, needs a website. Even if you are not running a business you might still want a website of your own. The first step of making your own website is to find a web host, the company which stores your files on its servers. There are various web hosts which are different in terms of bandwidth allocation, applications, storage capacity, email features, and of course, prices. As we enter into 2015, you can expect many new changes in web hosting technologies. Here are four key hosting trends in 2015 that every website owner must know about:

1. New gTLDs create new opportunities

Ever since ICANN has allowed the creation of new gTLDs (generic top-level domains), it has changed the usage of web forever. Now, we are no longer restricted to the 22 domain extensions or forced to come up with the bizarre, misspelled “Web 2.0” names as relevant .COMs are becoming scarce. At present, there are thousands of possible configurations of domain name, and it has big repercussions on internet marketing (particularly SEO), business and professional branding, and the way people search and browse online.

As of December 2014, there were more than 3.5 million new registrations of generic top-level domain (gTLDs). This number is expected to grow, as more gTLDs are released throughout the year 2015. According to TLD Watch, the number of registrations might reach to 10 million by the end of the year.

2. Cloud hosting is gaining popularity

We will see greater adoption of cloud hosting in the year 2015. Cloud hosting will be a ‘de facto’ requirement for the big organizations, as it will be the only feasible solution for containing the mammoth data amount of these companies and for providing the computing power which these companies need.

According to recent Future of Cloud Computing survey, it is found that 63% of organizations already use the cloud for their web presence. In addition to sites, other business functions such as revenue generation, communication, and product development are also finding their way to the cloud, with 94% of the organizations are already running cloud-based applications or are experimenting with these.

Besides big organizations, small businesses are beginning to see the benefits of hosting their website and data in the cloud because it helps them scale promptly and have redundant backups at affordable price.

3. The Internet of Things revolutionize the hosting industry

Now these days, Internet of Things (IoT) is gaining popularity. Research firm Gartner Inc. has estimated that the IoT would comprise 26 billion units installed and generating more than $300 billion in incremental revenue for the product and service providers by 2020.

Now these days, Internet is mostly people-driven, meaning data is created, moved and accessed by human users. People connect through the Internet using phones, computers, and other Internet-enabled “smart” devices. In the IoT, anything could do that, and they would be everywhere: appliances, furniture, electric grids, clothing, cars, factory equipment, and anything that can be implanted with the sensors and programmed for autonomy would constantly communicate feedback and be remote-controlled over the Internet.

As a result, the bandwidth needed and data generated would be immense, more than web hosting server or data centers could currently handle and process. This challenges data centers to rethink its approaches to security, enterprise needs, consumer privacy, data management, storage, server technologies, and data center networks, according to Gartner.

To meet the demands of IoT, scalable and flexible cloud technologies are ideal. Another tech research firm IDC predicts that “within the next five years, more than 90 percent of all internet of things data will be hosted on service provider platforms because cloud computing reduces the complexity of supporting IoT ‘Data Blending’”.

4. All-in-one website (publishing and hosting services) will be in great demand

In 2015, we can see more people using services like Weebly, Squarespace, and Wix, as these offer all-in-one subscription-based packages which include both hosting plan and their website publishing software. While separate publishing platforms like Drupal, WordPress, and Joomla still dominating the market, it is hard to ignore the growing percentage of websites using all-in-one subscription-based packages. Following diagram shows the historical trend in the percentage of sites using Squarespace.

As general users and businesses become more aware of services offered by Squarespace, the more they will see them as a compelling alternative to the self-hosted websites, which may be better left to the users with more technical resources or knowhow.

Final Words:

If you own a website or plan to have one, it is essential to keep an eagle eye on above mentioned upcoming trends in website hosting industry. For better conversion you should have a good traffic towards your website, and for earning good traffic search engine optimization (SEO) helps you a lot. SEO of any website also depends on web hosting; for example, changing web hosting location affects SEO. Therefore, if you want better conversion, you should change your hosting service providers which are well acquainted with these latest trends.

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Joy Mali

Joy Mali

Rose Web Services LLC

Joy Mali is a certified digital analyst who helps online businesses to perform better on web with better selling websites, best hosting solutions & advice, expert website analysis & online promotion. Her content is featured on many mainstream sites & blogs.

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