Speak Out: Ways To Get Your Local Software Company On The Map

Software companies are a dime a dozen these days, so it's important to utilize some type of marketing and advertising techniques that make you stand out from the rest of the competition. As a growing business, you have to allow people to interact with your product in some way before making a good sale. Show consumers what makes your product unique and different from the others already out there. To help you revamp your marketing plan, we've listed some tips you can use to make your company more marketable.

Social Media is Your Friend

Having an active presence on social media is crucial for any company's success. If people aren't talking about your company, it's as if it doesn't exist. Sites like Facebook, Twitter and Pinterest take word-of-mouth buzz to another level. People are more likely to try products recommended by their family and friends. Consumers can like a product so much that they'll continue to use it and recommend it to other people in their circle. This is known as brand loyalty. Keep circulating your product through these sites and, if it is good, you can be sure the buzz will keep it coming off the shelves. In particular for software products, you will want to include features that make yours unique. Get people talking on the right places. You always want word-of-mouth from the basic social media sites, but get endorsements from other software companies. Establish your company blog as a resource for other software users and get noticed by your competitors. Using customer reviews is also a great ways to establish brand loyalty and interest more potential buyers just by glancing at your site.

Give It Away

Giving away a free trial of your software is a great way to gain a consumer's trust in your product. Consumers can sample the product before purchasing it may relieve themselves of any fear they might have of the product not working, or parting from their money due to false advertising. Another great way to promote brand loyalty is by giving away promotional products. These branded premiums can be imprinted with your company logo and website URL, so they serve as constant reminders of your brand. Whether you're hiring at a job fair, teaching a software course or sponsoring an event, promotional products give people something to remember you by. Tucson promotional products by Halo.com have some great options for you to use that will get others talking about your product. Be sure with any free trial, you have a good guarantee for your customers and can promise they will get their money's worth if they do decide to buy.

Use Connections for Professional Advertising

Network with professional organizations that represent your potential consumers. Connect with other companies  that work in the same industry or market. For example, if you have RPG software, it is a good idea to network with gaming conventions that host events for consumers who have similar interests. One good suggestion is to write press releases to small newspapers and trade associations about your product. Getting bloggers to spread the word about your software is another way to get your name out there. Connect with bigger companies and offer them free trials as well. If your product does well, they just might decide to keep you in mind for future planning.

However you decide to promote it, it's important for you to control what people say about your software. Having a strategy not only keeps people talking, but allows others to feel more confident in using your software. Use these ideas and others to get you started and use your advertising budget in a wise way.