Find A Domain Name

Are you thinking of the name for your website? Do you face difficulties in finding the right combination, or you are just short of creativity? This article will provide useful information about how to name the website and get the most of it.

Personality of Your Site

Name of your website is a powerful marketing tool that can contribute to the success of your business. It forms the image of your site, and gives an important signal towards the (potential) customers. It can make or break you.

The reason behind power of website names, also names in general, lies in the language and the way it shapes our perceptions of reality. We are more influenced by the emotions as we think. Just consider following examples. Imagine colorful, bright, and positive looking website with short, energizing name. Such website is naturally a pleasure to visit and browse through. It will certainly be more successful as the one which appears a bit neglected, grey, or too dark, moreover its name is long, difficult to remember, or just not interesting at all.

Name can convey a thousand of feelings and attitudes, the same as the painting. Keep this in mind when thinking about how to name website.

Easy to remember, relevant, attractive

Yes, most of the one, also too word website names have already been taken. But this does not mean you should resign on the idea of having the superb site name.

It is good to know what you exactly want from the website. If you are starting a new business, think about what you want to achieve in the horizon of several years. Consider the website goals and pick up the best tools how to reach them. This can make the name selection easier and promises higher chance of success.

If there is a possibility of checking the domain name before deciding on a company name, do so. It is always much easier to do a detailed research in advance, than renaming the business, not mentioning buying the domain name from its original holder, what can be very expensive

Also, if you find the original and suitable name that is available, do not wait until it is taken by someone else. Consider carefully for how long you buy the domain names, it is highly recommended to buy the rights for at least five years. Otherwise it may easily happen that someone else will buy the name in a case you forget, or just fail to renew the rights. Longer period of ownership is beneficial for search engines, as well. Time is important.

Plan B

An ideal scenario of how to name a website would look like this:

1. You are lucky and found available, catchy and perfectly fitting name
2. Your business has an unconventional name which denotes something that in reality exists (e.g. literary character, food ingredient, etc) but it is so marginal that the domain is still available

However, this almost never happens.

Therefore you need to think more, maybe to discuss the issue with couple of friends to find an inspiration.

If you failed to find relevant word combination, try to come up with a catchy phrase that is not too long (e.g. Future is now – for the coach services business). Don´t forget the name should be as easily to remember as possible.

Think of original combination of words (violet frog). This can be useful especially in the art business as the average visitor of such sites will appreciate these metaphors, or symbolical meaning.

Very helpful tool how to name website is to use my specialized site dnFellow. It provides an online application which will help you to find a great domain name. It reflects on the fact that practically all one-word domains have already been taken. Therefore it aims to check the availability of word combination names. Site is often described by the users as a must-have tool for every serious domainer. It would be a mistake not to give it a try when looking for the right domain name.

Finally, if you do secure and great name, the name itself may become an asset. Together with a well maintained site, the name and the site can become a very valuable asset that can be sold in future as a developed website.