DataGuise Appoints Former IBM Veteran Erik Jarlstrom as Vice President of Customer Advocacy

November 6, 2008; 02:44 AM

Fremont, Calif.– DataGuise (http://www.dataguise.com), innovator of data security and compliance solutions for enterprises, announced today the appointment of former IBM executive, Erik Jarlstrom, as vice president of customer advocacy. Strong demand for a new generation of data masking technologies for production and non-production environments has fueled the company's ability to attract top talent like Jarlstrom. The addition of Jarlstrom to the management team continues to strengthen DataGuise's ability to deliver best-of-breed information security products that address compliance with PCI (Payment Card Industry), SOX (Sarbanes-Oxley Act of 2002), HIPAA (Health Insurance Portability and Accountability Act of 1996), and other national and local mandates that govern the safety of confidential consumer data.

Jarlstrom brings more than 26 years of proven experience in financial and IT management and will direct DataGuise’s technical teams to deliver enterprise-class data privacy solutions to industry-leading organizations. In his new role, Jarlstrom will leverage his technical and professional services expertise to translate customer and partner challenges into product requirements that advance DataGuise solutions. For highly automated and easy to use data security solutions that support production and non-production test environments, DataGuise brings end-to-end management with the most comprehensive set of capabilities and features.

Leadership Through Innovation – The DataGuise Difference
Leading industry analysts and corporations understand the challenges of creating ideal test environments as organizations seek production-like scale and complexity when creating and managing internal software development processes. Since its inception, DataGuise has demonstrated technology excellence and product leadership with data masking products that outperform alternatives with simple yet comprehensive solutions. In 2007, DataGuise changed the data masking landscape with its ground-breaking portfolio of products, including dgDiscover™, dgMasker™, dgGuard™ and dgOffice™ which provided the industry’s most complete data masking and management suite. These and other product success milestones are the result of DataGuise leading through continuous innovation to ensure secure and compliant production and non-production environments.

“Data security is a strategic concern within organizations where data breaches can have an impact on revenue, perception, profitability and the overall well-being of a company,” said Jarstrom. “Market demand for a new era of data masking solutions that support both structured and unstructured data is being driven by stringent compliance regulations surrounding the security of customer data. I am pleased to join the DataGuise team in addressing this demand as enterprises seek user-friendly solutions that meet these critical business requirements.”

Prior to joining DataGuise, Jarlstrom served at IBM, running worldwide services for IBM Optim which quickly became one of IBM’s fastest growing product lines. Before IBM, Erik was vice president of professional services for Princeton Softech, Inc., a high-growth company and leading provider of enterprise data management software eventually acquired by IBM. Earlier in his career, Erik held executive positions at Delegata, AristaSoft and Oracle Corporation, where he participated in the development of Oracle’s rapid implementation approach, FastForward*, leading to greater market awareness and growth. Jarlstrom earned his BA in Finance and Management from Copenhagen Business School.

“I am delighted to have Erik on board where his expertise and proven ability will move DataGuise forward in its mission to protect corporations from unauthorized data access and breach,” said Manmeet Singh, CEO of DataGuise. “He will play an integral role within the company to assist in the development and delivery of advanced data masking solutions for customers and partners, driving product innovation across our solution portfolio.”

Securing Sensitive Data with DataGuise
The DataGuise solution suite consists of dgDiscover, dgMasker, dgGuard, dgGenerator and dgOffice, enabling enterprises to generate realistic test data and mask sensitive production and non-production information used for testing purposes. DataGuise facilitates safe sharing with application development and QA groups as well as third parties such as offshore developers. Because the consequences of failing to comply with applicable laws and regulations can be staggering, the DataGuise portfolio of solutions is a must-have for all enterprises.

About DataGuise
DataGuise Incorporated offers several solutions that can help enterprises ensure regulatory compliance. DataGuise solutions protect organizations against data theft and liability by providing features such as real-time data masking, production data masking, and test data generation for production and testing environments. For more information, call 510-824-1036 or visit www.dataguise.com

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*A trademark or trade name of an entity other than DataGuise Incorporated.

Agency Contact:
Joe Austin
Ventana PR
(818) 591-2646
Joe.austin@ventanapr.com