Treehouse Interactive Extends Technology Lead In Partner Relationship Management

September 17, 2008; 01:29 AM

SALT LAKE CITY, Utah – TreeHouse Interactive™, the technology leader in on demand partner relationship management (PRM), channel sales force automation (CSFA™) and marketing automation solutions, today announced significant advances in its product suite which includes TreeHouse ResellerView™, Sales View™ and MarketingView™. As a result, organizations are able to improve efficiencies and process integration between partners and manufacturers, benefit from the combination of best-of-breed sales force automation with critical channel management, and maximize revenue opportunities with unparalleled lead generation systems and multichannel marketing campaigns.

The channel is one of the core components for driving revenue and achieving greater market penetration in less time. While partners have become key to scaling sales operations, increasing sales volume and revenue, controlling cost and extending market reach, management of the channel has historically suffered from inefficiencies. Information systems have been focused on discrete aspects, not the entire process of tracking customers, conducting effective marketing/lead generation campaigns, competing for customers and efficiently managing the channel sales lifecycle. In order to optimize channel sales management, organizations need to improve visibility and process integration. In addition, partner relationship, marketing and sales force automation tools can no longer be treated separately– they must work together for companies to fully leverage the revenue opportunities available across both direct and indirect channels.

“To compete in today’s marketplace, brand owners and their partners must have tools and processes that assist in driving revenues efficiently as well as facilitate coordination and communication,” according to Pete Marston, research analyst, customer relationship management, Forrester Research.

TreeHouse Interactive meets these requirements with an enterprise-class suite of software-as-a-service (SaaS) CRM solutions that include partner relationship management, channel sales force automation, and multi-channel marketing automation. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse solutions enable organizations to maximize revenue opportunities throughout the complete customer lifecycle from acquisition through customer retention. The company’s products are engineered from the ground up for seamless integration with third party  and legacy customer systems for superior performance, even when executing the most complex actions. As a result, customers enjoy much faster implementation rates, time to revenue and ROI.

TreeHouse Product Suite
Reseller View PRM
In order to increase channel revenue, companies must improve the integration between their internal processes and their partner networks for greater visibility and in such a way that provides their partners with the tools and information they need to sell products and services globally. TreeHouse Reseller View PRM provides organizations the scalability required to treat their partner networks like their internal sales teams. It is the only multi-tiered PRM solution available that allows different navigation, features and content to be delivered to different levels of partners. Reseller View is also the most complete and customizable solution, allowing companies to develop multi-tier web portals that are consistent with their branding and design.

New features in Reseller View PRM include:
- Full international character support
- New lead distribution model
- Special pricing approval module
- Paperless and Automated MDF/Coop management
- Training and certification module

Sales View
While legacy sales force automation systems have been designed for the direct sales model, TreeHouse Sales View is the first and only Channel Sales Force Automation™ product to marry traditional sales force automation features with the functionality needed by companies who rely on channel sales.

In addition to allowing for management of accounts, contacts, leads and opportunities, Sales View also enables the collection, normalization, and management of distributor reported (POS) sales and inventory data for unsurpassed worldwide revenue recognition. Sales View provides companies a better understanding of internal and partner sales forecasts and quotas, MDF/Coop spending and ROI, actual POS sales by partner, distributor and product, and an unparalleled ability to recognize revenue worldwide.  It also provides powerful reporting and analytics for real-time decision making and one touch compensation management.

New features in SalesView include:
- New ability to upload and integrate worldwide distributor inventory in addition to POS
- Unmatched revenue recognition capabilities for a complete, accurate and auditable view of channel revenue
- Improved product level analytics to measure sales velocity and weeks of inventory by product
- Improved UPC administration
- Automated paperless MDF/Coop management.

Marketing View
Marketing organizations are increasingly required to generate, qualify and distribute more leads, in less time and with less resources than ever before. In addition, disparate contact databases are difficult to centralize and leverage for multi-channel marketing campaigns. TreeHouse Marketing View allows enterprises to build and manage detailed databases of end users, partners and prospects and create marketing campaigns across multiple channels such as trade shows, print advertising and telesales. Marketing View  automates lead generation, qualification and distribution to sales resulting in faster time to revenue and decreased cost per qualified lead.

New features in Marketing View include:
- Full international character support with unicode to support global customers
- Upgraded form builder for the most sophisticated survey/web form/microsite builder available
- New ContactXtend™ ability to upload any custom contact data
- Improved contact manager
- Improved action builder with TreeHouse AutoResponse™ for improved date triggers and duplicated actions
- TreeHouse CampaignMaximizer™ that enables randomized tests of multiple creative executions to ensure that only the best performing campaigns are chosen

“Organizations today realize they must optimize their customer and partner relationship management systems, achieve greater visibility across their partner networks, and build a cohesive process that seamlessly ties sales, customer, and partner information together in a way that generates revenue and drives their business forward,” said Erich Flynn, CEO, TreeHouse Interactive. “We are excited that companies such as  NetApp (NTAP), Motion Computing, Quantum Corporation (QTM), Step Up Women’s Network and Mrs. Fields have chosen TreeHouse SaaS solutions to more effectively manage their channel relationships and maximize revenue opportunities. We look forward to expanding our market reach and continuing to address the need for comprehensive, high-performing partner relationship management and marketing automation solutions that provide a seamless partner and customer experience while driving incremental revenue.”

About TreeHouse Interactive
TreeHouse Interactive is the first company to deliver an enterprise-class suite of software-as-a-service (SaaS) CRM solutions designed for companies who sell through the channel. TreeHouse products include partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel marketing automation solutions. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse enables organizations to maximize revenue opportunities throughout the complete customer sales lifecycle from acquisition to customer retention. The company’s products are engineered from the ground up for seamless integration with third party and  legacy customer systems for superior performance, even when executing the most complex actions. As a result, customers enjoy much faster implementation rates, time to revenue and ROI. For more information visit www.treehousei.com.

Contact:
Denise Nelson
Ventana Public Relations
(925) 837-6277
denise.nelson@ventanapr.com