Liquid Web signs SpotBowl, live polling of Super Bowl XLII Commercials

January 16, 2008; 01:42 AM

LANSING, MICHIGAN Tuesday, January 15, 2008 - Liquid Web Inc. announced today that SPOTBOWL.com has selected Liquid Web as their Dedicated Hosting Partner to power their live polling of Super Bowl XLII commercials. Viewers can visit SpotBowl to weigh-in with their opinions on more than 50 Super Bowl ads. Ratings range from a "fumble" to a "touchdown", with an added option of voting for the game’s "most valuable spot". Up-to-the-minute national results will be available after each voting session and final tallies will be posted after the polls close on Tuesday, February 5. SpotBowl also features a printable pre-game scorecard, commercial trivia, tips for throwing your own commercial-watching party, and a blog offering commentary and breaking news.

Inside Liquid Web's DataCenter2 in Lansing, Michigan.

As proof of the game’s commercial lure, in 2007 SPOTBOWL attracted votes from fans in all 50 states and 52 different countries. “Even most football fans will tell you, the commercials are usually more entertaining than anything happening on the field,” said SpotBowl founder and Pavone President Michael Pavone. “This year, we expect to see the usual strong showings from Anheuser-Busch, but we’re really interested to see what Hershey and FedEx will be doing. Both could challenge Budweiser for the top spot in this year’s contest.” Pavone Advertising came to Liquid Web seeking 24/7 Heroic Support(R) for their Windows Hosting environment. "During the pre-sales process, I immediately noticed that SpotBowl would benefit from a dedicated Cisco Load Balancing solution combined with Intel's powerful Core 2 Duo servers," said Liquid Web sales engineer Patrick Henderson. "By utilizing this configuration, SpotBowl visitors will notice maximum availability, increased security and extremely fast content serving for their commercial videos."

About SpotBowl: SpotBowl is the brainchild of Pennsylvania-based advertising and public relations thinkbank, Pavone. Since its debut in 2004, SpotBowl has fought to give a voice to commercial fans across the nation. The makers of SpotBowl believe that for $2.7 million per airing, consumers have every right to expect a little more than the usual 30 seconds of jibber jabber from some overpaid celebrity spokesperson. We also think advertisers who are willing to spend the equivalent of the average family’s lifetime earnings ought to know what their target audience really thinks about their marketing messages. SpotBowl.com: Because we believe commercials shouldn’t suck.