Survey finds lack of web site can drive customers elsewhere

March 30, 2007; 12:51 AM

In an age when consumer loyalty can make or break a business, a recent survey found that securing and retaining customers can be as easy as providing a comprehensive Web site.

Commissioned by 1&1 Internet, Inc. (1&1), the world’s largest Web-hosting company, the survey of 520 U.S. households, revealed that a Web site improves interaction between consumers and businesses, and lack of a Web site could drive business away.

More than one-third of respondents (36 percent) agreed that lack of a web site would lead them to shop elsewhere or select an alternative business, while 28 percent agreed that they would have “doubts or reservations buying from a business without a Web site.” In addition, an overwhelming number of respondents (76 percent) felt it was easiest to contact a business via a phone number or e-mail address provided online.

“Web sites provide a link between consumers and their retail experiences,” said Andreas Gauger, Chairman, 1&1. “Providing an online service is essential to keep consumers happy and loyal.”

About 1&1 Internet Inc.

1&1 Internet Inc. is a subsidiary of United Internet, a profitable public company with a market cap of $4 billion. 1&1 was established in 1992 and hosts more than 7 million domain names, while more than 38,000 servers run on the company’s five state-of-the-art data centers. 1&1’s global community is over 6 million customer contracts strong. The company’s U.S. headquarters is located in Chesterbrook, PA. For more information, please contact the company at www.1and1.com or 1-877-461-2631.

For more information on 1&1 Internet Inc. visit the website at www.1and1.com

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