SoftLayer Customer Exchange Accelerates Web 2.0 Applications

January 31, 2007; 12:37 AM

Dallas, TX – SoftLayer Technologies has announced the launch of the customer exchange – a private meet-me-room that enables Web 2.0 companies a place to meet and exchange data securely at gigabit speeds. ”Unlike flat, insecure, private networks offered by most hosting companies, every server from SoftLayer is deployed with a dedicated private connection into the customer exchange,” said Lance Crosby, President and CEO of SoftLayer.

Similar to bandwidth peering points where packets are exchanged, the SoftLayer customer exchange allows companies to interconnect and exchange data in a secure environment. “The Web 2.0 movement is all about convenience and usability for the end user,” he said. “With the industry’s only network-within-a-network topology, we have the capabilities and resources to facilitate mash-ups, cross site interaction, and high volume data transfer between sites while remaining focused on the end user experience.”

According to Mr. Crosby, the fundamental design and functionality of the SoftLayer private network caters to Web 2.0 companies and allows these customers to control interactions between private networks quickly and easily. “Customers can pick and choose who they want to connect to on the private exchange with a click of the mouse,” said Mr. Crosby.  “We are empowering businesses to interact quickly, safely, and at a very low cost because the customer exchange is standard and delivers unlimited bandwidth between users.”

With the hosting industry placing more focus on Web 2.0, hosting companies continue to search for methods to meet customer needs and expectations. “Companies seeking to capitalize on the Web 2.0 movement certainly can’t facilitate Web 2.0 if they don’t incorporate it into their own infrastructure and planning,” concluded Mr. Crosby. “That’s where we come in.”

About SoftLayer Technologies
Located in the INFOMART in Dallas, Texas, SoftLayer was formed in June 2005 by a team of industry executives seeking to deliver low cost next generation on-demand hosting services for the small to medium enterprise (SME). Utilizing proprietary software, coupled with the industry’s first network-within-a-network topology, the company delivers unprecedented power and control to securely manage IT environments while providing unparalleled scalability. For more information please visit www.softlayer.com or call 866.398.7638.