DC Web Design Firm Blue Water Media Creates the North Star Group's Identity From Scratch

December 18, 2006; 05:44 AM
Washington, DC web design firm Blue Water Media announced the unveiling of the North Star Group’s new homepage and branding today. The homepage not only displays the new site architecture and design, but also displays the North Star Group’s new brand identity. The two will be use to increase the North Star Group’s presence online as well as in more traditional spaces through business cards and letterheads for its commercial and government clients.

The graphic designers at Blue Water Media strove to create a brand identity that was modern and professional that would work well in both private and government sectors. As their name would suggest, they needed an identity that would capture a potential client’s eyes and firmly believe the North Star Group would help lead them in the right direction. Through clear communication of the North Star Group’s vision and the ability of Blue Water Media’s graphic designers to turn that vision into a reality, the North Star Group settled on the logo adorning its website.

Blue Water Media’s web designers then used this logo as a base for the rest of the website. As a consultancy, it was important to provide visitors a clear path to information. The web designers chose a site architecture solution that created easy site navigation while keeping the site aesthetically pleasing. The result is a website with information to all of the North Star Group’s various services in one, easy click wrapped in a package utilizing the logo’s color scheme.

About The North Star Group:
The North Star Group (www.northstargroupllc.com) is a professional services firm offering project management and information technology solutions for both commercial and government sectors. They offer consulting, staffing, and training solutions. Their consultants have over 28 years of experience and come from a variety of backgrounds.

About Blue Water Media:
Blue Water Media (www.bluewatermedia.com) is an award-winning professional web design, marketing, and support firm based in Washington, DC. Blue Water Media provides a number of solutions for clients including custom web design, graphic design, web hosting services, and e-commerce for local and national clients.