Advenix Introduces VisualSubject, a Graphical Complement to the Email Subject Line

September 27, 2006; 02:11 AM
Advenix, Inc. announced today the debut of VisualSubject, a new email technology that enables email from trusted marketers to contain customized graphical previews that complement the message subject line. Everyone.net, provider of private-label email hosting services across more than 300,000 domains, was the first to integrate this new technology.

By displaying a concise sender-customized graphic whenever a user moves the cursor over an icon adjacent to the email, newsletter subscribers no longer have to guess the content of an email from a 10-word subject line. The display of the graphic is completely controlled by the user, thus enhancing their email experience.

Justin Khoo, President of Advenix, said, "Marketers are often stymied by the limitation of a 10 word email subject line to introduce their message to the customer - especially if the message is promoting something that is visual. With VisualSubject, for example, a picture of a featured product can be displayed in the VisualSubject graphic."

The announcement follows a six-month trial of the technology using Everyone.net’s hosted email service targeted towards publishers and web portals. “We were impressed by Advenix’s VisualSubject technology. It is clear that VisualSubject improves response rates while enhancing the users’ experience,” said Raymond Chan, Executive Vice President of Everyone.net.

VisualSubject benefits both consumers and marketers

A significant number of consumers subscribe to email newsletters and promotions from companies such as online stores, apparel retailers and video stores. Many of these messages are ignored or deleted by time-strapped consumers because the subject lines fail to convey the essence of the message and capture interest. VisualSubject offers a solution to this difficulty by allowing consumers to quickly, visually, and intuitively scan emails from their favorite retailers.

"We've worked with Advenix for some time as a back end advisor, and are pleased to see this product launch!" said Anne P. Mitchell, President of ISIPP, providers of the SuretyMail email accreditation service. "The Advenix VisualSubject is a great way for email senders - and Internet marketers in particular - to help distinguish their email as legitimate, wanted email, and rise above the clutter in the spam filter."

Advenix customers have found that a graphic not only catches the eye and provides more information, but can serve as an effective branding vehicle. VisualSubject is available only for permission-based mailings, providing added discrimination from unsolicited and untargeted email or spam.

Availability

Advenix is currently in talks with portals and ISPs to make VisualSubject available to a broader range of consumers. Advenix is also in the process of working with email accreditation and reputation companies to qualify and approve senders who want to use the technology.

Advenix, Inc. (www.advenix.com) develops VisualSubject, an innovative email technology that allows consumers to visually scan through their inbox and helps marketers differentiate their messages with customized user-initiated graphical previews. Advenix partners with portals and ISPs to bring this enhancement to their users.