Akron Agency Surfs Home With Web Awards

July 20, 2005; 05:48 AM

AKRON, Ohio - July 20, 2005 – The Web Marketing Association and the International Academy of Digital Arts and Sciences (IADAS) have named Hitchcock Fleming & Associates (hfa) the winner of three different Web-based awards.  

hfa received the Best Retail Online campaign award in the Web Marketing Association’s 2005 Internet Advertising Competition (IAC) Awards for creating the Goodyear Assurance™ Web site, www.goodyearassurance.com, the Best Home Building Interactive Application Award in the Web Marketing Association’s Web Award Competition for developing the new Louisiana-Pacific (LP®) SmartSide® siding Web site, www.lpsmartside.com, and an IADAS Webby Award for producing the new Just Tires Web site, www.justtires.com.

“hfa is very pleased to receive recognition for its dedication to Goodyear, LP and Just Tires,” Jack DeLeo, president/CEO of hfa said.  “The innovative technology, creativity and design used on the Web sites helps our clients maximize their sales and further enhance their brand awareness.”

The Goodyear Assurance site showcasing Assurance featuring TripleTred Technology™ and Assurance featuring ComforTred Technology™ provides users a unique 3-D perspective of the tire, offering a thorough understanding of the features and benefits, giving personality to the tires.

“The Web site utilizes graphics from the revolutionary Goodyear Assurance TV spot shot on location in Iceland, original music arranged and recorded specifically for the TV spot and sophisticated graphics using cutting-edge technology,” said DeLeo.

The LP SmartSide siding site has many helpful and innovative features for both builders and homeowners.  Builders can compare LP SmartSide siding with various other siding products and calculate costs and savings.

In addition, the site features a built-in coverage estimator so homeowners can foresee the amount of LP SmartSide siding they will need for their project.  There is also an LP SmartSide product gallery where, with the click of the mouse, users can visualize what their home will look like with the application LP SmartSide siding.

The Web Marketing Association hosts the Web Award Competition annually.  Each entry is scored based on creativity, innovation, design, copywriting, use of medium, memorability and impact.  Entries were received from over 22 countries.

The Just Tires Web site, www.justtires.com is designed for easy navigation with a simple, easy- to-understand design.  The site educates users on tire maintenance, enables users to purchase tires online and print current coupons.  

“Out of the 4,300 sites that were entered in the Webby Awards from 50 states and over 40 countries, we feel extremely honored to have been in the 20% which received recognition,” said DeLeo.  

The Webby Award winners are chosen based on excellence in the following criteria: content, structure and navigation, visual design, functionality, interactivity and overall experience.

The International Academy of Digital Arts and Sciences is dedicated to the creative, technical and professional progress of the Internet and interactive media.  For more information, visit www.iadas.net.

The Webby Awards is the leading international award honoring excellence in Web design, creativity, usability and functionality.  The Webby Awards is presented by IADAS.  For more information, visit www.webbyawards.com.