BEA Systems Appoints Industry Executives

BEA Systems, (www.bea.com), a provider in enterprise infrastructure software, today announced the appointment of Tony de la Lama as vice president, product management; Bill Roth, as vice president, product marketing; and Laurie Cremona as vice president, marketing strategy and operations.

These executive appointments are aimed at enhancing and maintaining BEA's leadership position in technology innovation and furthering its go-to-market strategy.

de la Lama joins BEA from Borland where he held a variety of engineering development and executive management positions, most recently as vice president and general manager of the Together business unit with responsibility for product management, product marketing, business development and engineering resources.

A 17-year industry veteran, Roth most recently worked at CRM software provider, Epiphany as chief technology evangelist. Prior to Epiphany, Roth held several key marketing positions at Sun Microsystems where he was responsible for product marketing and product management for J2EE and for SunONE developer marketing.

Cremona joins BEA from Sun Microsystems where she was most recently responsible for market intelligence and field marketing operations and for developing and driving the overall Sun Sigma quality strategy and project execution in worldwide marketing.

BEA Systems, Inc. is a provider in enterprise infrastructure software, helping enable companies to improve business responsiveness through service-oriented architecture (SOA), a software design approach that more closely aligns IT with business objectives.