NeuStar Announces Identity Based Subscriber Services

October 26, 2004; 12:00 AM

Denver, CO October 26, 2004 - (HostReview.com) - The next big wave of technology that will unlock the barriers to enhanced content delivery is about to hit the service provider market based on an industry transforming solution from NeuStar, a leading provider of trusted information exchange services for the communications industry.

NeuStar announced today that it has begun to market its Identity Services eXchange (ISX), which allows wireline and wireless service providers to deliver a new class of subscriber services based on secure, private identity-based information.

NeuStar's ISX helps to deliver the promise of customized value-added consumer services including ringtone downloads, online gaming, music files, calendar sharing, viral marketing campaigns and a host of other rich content feature sets while maintaining anonymity of individual subscribers. Discovery and privacy functions
embedded in the solution allow end users to automatically filter messages, including offers from merchandisers, and access multiple services using single sign on, across all network types and communications methods.

The ISX platform is expected to drive new revenue, loyalty and brand value opportunities for service providers as it delivers a new, dynamic distribution channel for their merchants. The consumer opt-in feature insulates end users from unwanted solicitation while simultaneously allowing content providers to reach targeted markets and comply with anti-SPAM and consumer privacy laws.

"Identity management services will drive new revenue streams as service providers offer more sophisticated business-to-business and consumer-oriented applications," said Dan Blum, Senior Vice President and Research Director with Burton Group. "Enabling carriers to launch and manage identity-centric services will
increase subscriber loyalty and, ultimately, preserve and extend carrier brands."

Built on a family of open industry standards including the Liberty Alliance identity services specifications, ISX delivers maximum, global flexibility with unquestionable trust. It provides clean, easy integration of content into service provider networks, while allowing the content provider to host the service itself.

Service provider partners - merchants, content providers, and others - enroll in a "Circle of Trust" with published policies that govern interaction with subscribers. Through ISX, subscribers define the policies including service quality management, problem resolution and billing and settlement unced that it has selected NeuStar's ISX registry services as the foundation of its i-name Services offering.

Telecommunications and service providers currently rely upon NeuStar's services. Visit NeuStar online at www.neustar.biz under which they contract for services or content. ISX filtering allows both the end-user and service provider to pass information anonymously or on a need-to-know basis.

When used in conjunction with NeuStar's IP Clearinghouse, the ISX enables real-time identity management and service control for IP-based communications services. ISX supports defining, implementing, enforcing and tracking of detailed, identity-based subscriber policy rules.

* A new business model creates new value propositions for carriers "Opt-in and permission functions transform carriers for the first time into secure portals for direct and third-party services that are compliant with privacy and anti-SPAM rules," said Lisa Donnan, NeuStar's vice president of marketing. "And because it creates a complementary identity structure, the ISX enriches transactions by
extending identity beyond the access/protocol level."
ISX features also enable:
• Premium purchase authentication and authorization
• Privacy-compliant subscriber account validation of transactions including age verification
• Privacy-compliant presence exchange
• Voice over Internet Protocol (VoIP) security
• Detailed tracking and accounting for subscriber interactions to support critical business processes

About NeuStar, Inc.
Based in Washington, DC, NeuStar is a leading neutral third party provider of mission-critical services to telecommunications, cable companies and Internet service providers around the world. NeuStar enables the interoperability and convergence of service provider networks, operating the authoritative registry of all North American telephone numb and administering the database services relied upon by all carriers in the United States and Canada to route billions telephone calls daily. NeuStar also operates the .US registry-- "America's Internet Address®". NeuLevel®, NeuStar's subsidiary, operates the .BIZ registry, the world's first top-level domain dedicated exclusively to business.