HostReview.com Thursday, May 11, 2006; 02:17 AM
Web hosting blog Daw announced it
has featured an article about Public Relations in web hosting business.
The blog says that web hosts should pay more attention on their
relations with the local communities.
"All we know that Public Relations campaigns are a very powerful tool
to establish a successful business name" says blog's owner Dimitar
Avramov. He adds that corporations pay millions for PR activities each
year. At the same time smaller companies must be very creative and
innovative in their activities to gain presentation in influential
local media or in the national news. A good opportunity for them is to
use online Press Release agencies that distribute their news and press
releases to thousands of online media websites.
Unlike traditional businesses web hosts do not have daily contact with
their customers. Web hosts have only virtual presence on the market.
"Customers never visit host's physical location and never meet someone
who works for the hosting company. There are thousands of stores in
every American city. Non of them or only a few are related to web
hosting business" says Daw web hosting blog.
Web Hosts could not be touched. Their products and service are
intangible. When you need to use wireless (GSM) service you can enter
the store of the company you like. And you can speak to real person.
You can see employee’s face and to make your judgement about how
friendly is the provider’s staff. At the same time hosting companies
are not visible to their customers. All you see from a web host is its
web site.
According to Daw blog web hosts need good PR service more than any other type of business. Read more on DawHB.com website.
About
DawHB.com hosting blog has been
launched in March 2006. The blog covers the web hosting industry,
starting with an newbie knowledge and finishing with the high-end
issues. The blog publisher has been in the web hosting industry since
1999, working as a CEO of a web hosting company and then moving to
website marketing and advertising business. He manages a network of web
hosting, web design and web master related service directories that
cover US, European and other regional markets.
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