Daw Web Hosting Blog Offers Advice How to Reduce PPC Fraud

HostReview.com
Monday, May 8, 2006; 02:11 AM

In an articles called "Pay Per Click Advertising. Worth The Money?" the Daw web hosting blog's author Dimitar Avramov says most of the well known PPC search engines fail to deliver targeted traffic to customers. At the same time fraudulent activity and invalid clicks has become a common thing for many of the paid search results engines and directories.

Dawhb.com explains PPC advertising and gives consumers an advice to do their own research and to make sure PPC search engine they are going to use is reliable enough before start paying for visitors. The author shares his experience with PPC search engines such as Enhance.com, Miva, Kanoodle, Goclick, Turbo10, Mirago, Ask.com, LookSmart, Brainfox etc. Website owners can read review about some of those search engines and to find information on those who deliver invalid or fraudulent visits to websites.

Blog explains how does a multimillion dollar advertising business such as PPC fail to deliver results to advertisers. It says that once Google stepped on the scene everybody focused on Google Adwords when they talked about cost per click model. According to blogger PPC business has been "monopolized" by Google. He provides useful information about how to avoid receiving non-targeted traffic from Adwords content partner network.

DawHB.com suggests website service providers to monitor their ads delivered through Adwords to prevent receiving traffic from free service sites on from ones that are not targeted to the advertisers industry.

About the author and the Blog
DawHB.com was launched on March 14th. The blog covers the web hosting industry, starting with newbie advise and extending to high-end issues. The blog publisher has been in the web hosting industry since 1999, working as a CEO of a web hosting company and then moving to the website marketing and advertising business. He manages a network of web hosting, web design and web master related service directories that cover US, European and other regional markets.