Extraprise Closes Venture Financing to Support Expansion

HostReview.com
Tuesday, August 23, 2005; 11:29 AM

Extraprise®, a leading systems integrator and business process outsourcer focused on customer management, today announced that it has closed a $5.1 million round of private financing to expand its marketing services business and accelerate development of its Insight-to-Interaction hosted platform.

Extraprise will invest the capital in marketing, sales, and R&D for the company’s groundbreaking Insight-to-Interaction (i2i) platform, an on demand system that delivers data management, customer insight, demand generation, and customer management for major companies across the U.S.

Extraprise’s Chairman and CEO, Ken Marshall said, “In more than 500 engagements with hundreds of companies of all shapes and sizes, Extraprise has anticipated and leveraged the evolution of CRM strategy, process, and technology.

Our “i2i” platform and services are unequaled in helping companies realize the full benefit of their CRM investment – and they are backed by Extraprise’s unmatched guarantee of success for every client.”

“Extraprise has shown a consistent ability to provide value-added CRM strategy, business process, and technology services to a blue chip client base including GE, Pfizer, and Pitney Bowes through a business cycle that has claimed literally dozens of competitors,” said Mark Koulogeorge, Managing General Partner of MK Capital.

Ken Rubin, EVP, Marketing at Iron Mountain said, “We selected Extraprise’s marketing support services, including their i2i system, because we found it to be the easiest, fastest, and least costly way for us to automate our customer data base marketing and campaigns.