MSN Creative Awards Celebrate Pioneers in Online Advertising

HostReview.com
Thursday, August 4, 2005; 10:43 AM

Some of the U.S. advertising industry’s most entertaining, effective and innovative online campaigns earned kudos last night at the third annual MSN Creative Awards, presented by MSN® ( www.msn.com). Eight prominent agencies received a total of $50,000 to honor their groundbreaking work in four categories of online advertising for campaigns that appeared on MSN sites over the past year.

“We applaud this year’s winning agencies for delivering exceptionally effective and boldly original campaigns on behalf of their clients, and we’re especially pleased to have this creativity and online impact featured on MSN,” said Joanne Bradford, chief media revenue officer for MSN.

Judges selected the winning campaigns on the basis of creative execution, innovation and overall ad effectiveness. For the first time, entries this year were judged by a panel of leading creative officers and creative directors from among the most prestigious advertising agencies in North America.
Gold award honors and a $10,000 prize in the newly added Video category went to the Hill Holliday agency in New York for its ad on behalf of The American Red Cross.