Digital River Launches oneNetwork for Software Resellers

HostReview.com
Friday, July 22, 2005; 10:49 AM

Digital River, Inc. (www.digitalriver.com), a provider in e-commerce outsourcing, today announced it has made new enhancements to its online sales network.

The company re-branded its online network for software resellers and greatly expanded its affiliate sales program with a new suite of marketing tools and sales incentives. Digital River intends to raise visibility for its network and attract new publishers and third-party sellers by creating an even more valuable online marketplace for buying and selling software.

As part of this move, Digital River officially announced an over-arching brand for its online sales network, called the Digital River oneNetwork™. The oneNetwork encompasses Digital River’s entire online software marketplace, including the existing reseller programs that the company offers to its online retailers, affiliates, portals, content sites, small business entrepreneurs and software publishers.

“We believe the Digital River oneNetwork is one of the world’s largest online marketplaces for buying and selling software,” said Joel Ronning, Digital River’s CEO. “Via this virtual marketplace, we connect publishers with resellers and create new ways for them to mutually expand their markets and online revenues.”

In conjunction with this re-branding effort, Digital River launched the oneNetwork affiliate program designed exclusively for its affiliates or third-party software sellers.

By offering affiliates strong sales incentives and a suite of new marketing and merchandising tools to drive more traffic and product sales, Digital River intends to create a more attractive marketplace for this audience.

Digital River’s oneNetwork affiliate program includes the market’s first software affiliate rewards plan. Through this rewards plan, Digital River provides affiliates with incentives to sell more by paying them incremental commissions as their online sales reach certain volume levels.

“If you’re an affiliate who is serious about selling software, then you need to take a look at Digital River’s oneNetwork affiliate program,” said Shawn Collins, co-founder of Affiliate Summit, the bi-annual premier conference for affiliate managers and marketers.

“Through its oneNetwork affiliate program, Digital River is committed to providing affiliates with always fresh software titles, great promotional and reporting tools, leak-free sales and strong conversions to create profits,” said Linda Woods, founder and president of PartnerCentric, Inc. “The team at Digital River understands this market and is showing its ability to deliver what affiliates need to be successful.”