Experclick Picks Mirror Image for Content Distribution

HostReview.com
Monday, June 6, 2005; 01:10 PM

Mirror Image® Internet (www.mirror-image.com), an established provider of results-driven content delivery solutions powered by a patented global network, today announced that online ad network Experclick has selected Mirror Image's content delivery solution to quickly and reliably deliver targeted advertising. 

"We brought Mirror Image on board to help us reduce the infrastructure and services costs associated with delivering advertising content ourselves," said Jeff Green, chief operating officer of Experclick. 

Unlike traditional ad networks, Experclick conducts business in an auction format.  When a visitor arrives at a site page in the network, Experclick holds an auction among the interested advertisers, all in less than 100 milliseconds.

By providing its patented Content Access Point® (CAP) network as an extension of Experclick's own network, Mirror Image is able to effortlessly handle this high volume of traffic.

"Experclick's high traffic volume requires a seamless, always-on network solution to keep the content moving," said Richard Buck, vice president of engineering at Mirror Image.

Experclick is the next-generation advertising exchange.  It has an array of unique features that benefit both advertisers and publishers, including real-time auctions (hundreds every second) to determine the best pricing for every ad impression, results tracking to protect advertisers from overpaying and multiple ways to match viewers with ads for increased effectiveness.