MSN and Mark Burnett Productions Team Up for "Rock Star: INXS"

HostReview.com
Thursday, May 19, 2005; 12:41 PM

MSN (www.msn.com) and Mark Burnett Productions today announced that MSN will be the official online home for Mark Burnett Productions' upcoming reality series "Rock Star: INXS" in the United States.

Launching in June, the MSN "Rock Star: INXS" site will extend and enhance the show for both the contestants and the audience by taking fans backstage and giving them a VIP rock star experience through video, content and communication tools from MSN Entertainment, MSN Video, MSN Music, MSN Spaces, MSN Messenger, MSN Alerts and MSN Shopping.

"Rock Star: INXS," to air on CBS this summer, is the ultimate aspiration television series: a competition aimed at finding a new lead singer for the multiplatinum band INXS. Each week, a contestant will be voted off the show by a combination of INXS band members, judges and audience members.

"We're excited to team up with MSN for this series because it gives us access to a massive online audience and multiple platforms to reach fans and build communities," said Mark Burnett.

"Mark Burnett is a rare talent, and we're thrilled to be working with him on such an exciting project,"" said Yusuf Mehdi, senior vice president for the MSN Information Services & Merchant Platform.

"It's fantastic that the series will involve millions of viewers and fans around the world in an engaging online experience. This gives our fans, old and new, unprecedented opportunity to stay connected to INXS and involved in its future," said the band's drummer Jon Farriss.