IBM and Tech Data See SMB Opportunities for Lenovo

HostReview.com
Thursday, February 24, 2005; 11:40 AM

IBM (www.ibm.com) announced today that technology resellers leveraging the new Lenovo will realize greater process efficiencies when designing and deploying computing solutions for their small- and medium-sized business customers.

"IBM has always been a leading advocate for the channel," said Pete Peterson, Tech Data's vice president of Software and Systems Product Marketing. "By working closely with distributors and resellers, Lenovo will help ensure the health and competitiveness of the channel, especially in the SMB market."

By leading with ThinkVantage Technologies, channel partners can lower the overall PC lifecycle costs through IBM's competitively priced products, reseller support services and ongoing technology innovation.

Tech Data Corporation, a leading technology distributor, has been collaborating with IBM to develop innovative programs and initiatives for their mutual customers for nearly 20 years.

The distributor, which plays an integral role as conduit between manufacturers and resellers, anticipates that cooperative market approach will continue with Lenovo.

An example of IBM's commitment to SMB resellers has been its participation in TechSelect, Tech Data's membership-based community of resellers targeting the SMB market. TechSelect enables members to network and share best practices with one another, as well as build relationships with key vendors such as IBM.

"IBM has been a tremendous supporter of TechSelect," said Annette Taber, director of Tech Data's TechSelect program. "Whether it's offering rebates, subsidized or extended floor planning, or covering membership dues, IBM has consistently worked with TechSelect members to understand the SMB space."

Building upon its relationship with Tech Data and members of its TechSelect community, Lenovo will look to further penetrate the SMB market.