Blue Martini Software Picks OpSource Solution

HostReview.com
Tuesday, February 22, 2005; 01:23 PM

Blue Martini Software (www.bluemartini.com), a provider of sales optimization systems, has selected OpSource, Inc. as its partner for delivering "Blue On-Demand" to its customers.

By leveraging OpSource's Optimal On-Demandsm, a complete, turnkey, scalable service delivery solution that is cost-effective and offers a 100% availability guarantee, Blue Martini can deliver its solutions in a hosted model or software-as-a-service model to the market quickly, while minimizing its investment and risk.

OpSource leads the market in enabling Independent Software Vendors to transform their traditional delivery models to selling Software as a Service (SaaS), while significantly reducing their operational costs.

"With OpSource as our partner, we can focus on our core business of developing and selling industry leading sales optimization software to multi-channel retailers," said Monte Zweben, Chairman and CEO of Blue Martini Software.

"We chose OpSource as a partner because of their significant experience in enabling software as a service. Their knowledge in the areas of security, support, disaster recovery, application management services and other key administrative and operational requirements will allow us to meet the specific needs of customers that demand alternative software delivery models."

"From the vendor perspective, selling licenses via subscription increases the predictability of software revenue and makes it easier to demonstrate future health," said Amy Konary, Program Director of Software Pricing, Licensing, and Delivery at IDC. "Customers like the low up-front cost of the subscription model as well as the enhanced ability to build an ongoing relationship with the software provider that they pay on an ongoing basis."

"Software companies recognize that successfully transitioning to a SaaS model requires strong partnerships with SaaS enablers like OpSource," explained Treb Ryan, CEO of OpSource.

To support Blue Martini's applications, OpSource provides 24x7 systems management and monitoring in a fully redundant infrastructure hosted in a Tier 1 data center facility, in addition to on-site support. OpSource supplies security services, including redundant firewalls configured with session-based failover and a managed firewall.

To ensure maximum scalability, OpSource delivers a utility computing architecture that encompasses business continuity services such as regular backups and disaster recovery. OpSource manages Blue Martini's escalation and support, change management and integrated application, network, and system monitoring. OpSource has also consulted on the technical and business elements of Blue Martini's service delivery model.

Blue Martini Software is a leading provider of sales optimization systems. Our software proactively guides sales people, partners, and customers through sales interactions, helping them to sell more. Over 170 companies worldwide including Carrefour, Debenhams, Harley Davidson, Harrah's Entertainment, Kohl's, Mitsubishi, Panasonic, Saks Fifth Avenue, and Sprint have licensed our sales optimization systems to sell more effectively.