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.PW Internet Domain Opens For Business

13:30:52 - 14 December 2004

The PW Internet domain (www.pwregistry.pw) officially starts accepting registrations on December 15 at 12pm. PW, also called "Privacy Web", is designed for individuals and groups and offers spam-free email forwarding and personal domain names.

"Had it with assembly-line email addresses like jsmith987654321? Tired of being locked in by your ISP? With .pw email, users can choose a meaningful e-mail address -- their last name, hometown, sports team, hobby, anything," says Tom Barrett, CEO of PW Registry.

The PW Registry, which runs the .pw domain for the Pacific Island nation of Palau, has figured out an ingenious system for users to obtain a meaningful email address and then blocking spam to their selected address.

To sign up is a simple two step process: Users enter their preferred name ending with .pw into any web browser. For example, they could enter "Wilson.pw."

No matter how common someone's favorite choice is, .pw guarantees 100% of the world's family names, ethnic groups and team mascots are available.

By deploying spam blocking technology close to the internet's root servers
maintained by ICANN and Verisign, spammers are prevented from ever gaining access to .pw email addresses. The result is the internet's first spam-free internet domain.

Barrett says "There is a privacy epidemic on the internet and consumers are
fed up." He continues, "With leadership and support from Palau, we've come up with the Internet's first and only domain extension designed to protect the privacy of individuals. The consumer is in control of who can send them email."

Consumers and small businesses hesitate to treat e-mail addresses as permanent because e-mail services are so fundamentally tied to ISPs. With .pw, users can maintain their permanent .pw email address and forward mail to their existing ISP.

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