American Express Teams With MSN for Free Music

HostReview.com
Tuesday, November 9, 2004; 03:27 PM

American Express (www.americanexpress.com) and MSN (www.msn.com) announced an agreement to deliver free music downloads through the MSN® Music Service to American Express® consumer Cardmembers residing in the United States.

"This agreement with MSN is music to the ears of our Cardmembers and consumers," said Larry Sharnak, executive vice president and general manager of Consumer Lending at American Express.

MSN and American Express are also launching In the Mix on MSN Music, a dynamic music hub where consumers can explore and discover music-related content that includes news and a variety of artist playlists.

"Both music and the Internet are important to our customers, and with MSN Music we are able to offer consumers a place to discover new music, find out what's happening with their favorite artist, and earn free music."

"Both MSN and American Express are committed to bringing consumers new ways to discover and listen to the music they're most passionate about," said Rob Bennett, senior director for MSN Entertainment. "Through In the Mix and our offer of free tracks, we are making downloading music even easier and more rewarding for music fans."

Available at http://music.msn.com/inthemix, In the Mix is a co-branded site for the adult alternative music genre. Sponsored by Blue from American Express and developed and hosted by MSN, this music hub lets fans experience in-depth coverage of favorite and newly discovered artists.

Special American Express branded content will also be available on In the Mix. Fans can access the "Blue 50" -- a collection of the most popular downloads at the hub.