Aprimo Announces the Acquisition of Then Ltd

HostReview.com
Wednesday, July 14, 2004; 12:00 AM

July 14, 2004 – (HostReview.com) - Aprimo, Incorporated, a global leader in enterprise marketing management (EMM), today announced that it has acquired Then, Limited, a leading U.K.-based marketing resource management (MRM) software developer.

"As the recognized leader in the MRM market, it is important for Aprimo to build on our existing capabilities and continue to provide our customers with the most intuitive and innovative solutions," said Bill Godfrey, CEO of Aprimo.

Aprimo is increasing the breadth of the Aprimo Marketing suite of products by incorporating Then's strong capabilities in collateral and advertising creation, fulfillment and delivery, along with Then's expertise in operational analytics for marketing.

"We are very excited to become part of Aprimo at such a significant time in the maturation of the MRM marketplace," said Andrew Yates, CEO of Then. "Marketers have come to recognize the important role that software can play in automating the many different business process and resource issues that enter their world on a daily basis.”

Through this acquisition, Aprimo is strengthening both its current offering and vision for the space, which analyst firm Gartner acknowledged by designating Aprimo as the sole leader quadrant vendor in its MRM Magic Quadrant*. The companies will fully integrate their offerings, creating the most comprehensive MRM capabilities for marketers.

Then is an independent developer of Marketing Resource Management (MRM) software that enhances the brand, marketing and sales functions of dynamic organizations.

Aprimo, Incorporated develops the most insightful, intuitive platform for managing today's complex and interconnected world of marketing. Aprimo Marketing, a suite of Web-based software applications, is used by leading companies to streamline the way they operate, get better insight into where they're investing their marketing resources and bring unprecedented control across their extended marketing team -- inside and outside their companies.