Atlas OnePoint Announces Expanded ROI Conversion

Provides Broader Capability to Optimize Online Marketing ROI

HostReview.com
Monday, July 12, 2004; 12:00 AM

CHICAGO – July 12, 2004 – Today at AD:TECH Chicago, Atlas OnePoint (formerly GO TOAST), a digital marketing management toolset provider (www.AtlasOnePoint.com) and a division of Atlas DMT, announced the addition of new reporting capabilities to its OnePoint ProfitBuilder ROI conversion tracking and web analytics service. The new capabilities expand OnePoint customers’ options for viewing and managing the results of their online marketing campaigns and enables tracking and reporting of offline phone and mail orders through the OnePoint interface.

Customers will now be able to:
• Track both online and offline sales by customer
• Adjust sales data to accommodate returns, additional orders and recurring revenue
• Track offline campaigns in the toolset in order to view offline and online campaigns side-by-side
• View Sales History to review all the times and ways the customer has visited and transacted with your web site

According to Dave Carlson, president of Atlas OnePoint, "The name of the game is maximizing our customers’ return on the search marketing dollars they spend. Accurate and customizable reporting is key to putting them in the driver's seat of their online spend and enabling them to ascertain the most profitable keywords, keyword categories, search engines, and bidding strategies."

With the latest enhancements to the OnePoint marketing management toolset, customers can query OnePoint and integrate sales data into their own financial system or internal reporting system.

Utilizing OnePoint’s new “customer ID” option, they can integrate offline and online orders by customer in order to get a full picture of sales per lead. If a client runs an insurance company and uses their web site to collect leads, they can now go back and upload the sales resulting from those leads.

Additionally, they can upload financial data for offline sales into the system, so they can view online and offline campaigns side-by-side. If an Atlas OnePoint client runs a travel web site, and their customer places the first order online, but places future orders over the phone, all of those orders can be tied together and viewed in relation to the first marketing campaign or keyword that introduced the customer to the web site.

ProfitBuilder also features new reporting categories. In addition to grouping and reporting online marketing results by keyword or by campaign, customers now have a third option, “category”, which allows them to group similar keywords and compare category-to-category results under the same campaign. If a customer is trying out a new product line, rather than grouping all those results with their “Google” results, they can create a campaign just for that new product line. Online marketers can use those results to increase their conversion ratio by modifying landing pages, ad copy or even bidding tactics to increase ROI.

Further enhancements to ProfitBuilder include providing OnePoint customers the option of viewing results by first visit date (the date their client first clicked on the keyword) or by actual sales date. This allows OnePoint customers to modify tracking to match their cost accounting and revenue recognition dates.

“We continue to build on our expanded vision to be the leading solution for online marketers to manage all aspects of their marketing campaigns,” added Carlson. “These latest enhancements to ProfitBuilder exemplify our commitment to providing maximum ROI for our customers and to maintaining our lead in the global online marketing management marketplace.”

###

About Atlas OnePoint
Atlas OnePoint (www.AtlasOnePoint.com), formerly GO TOAST, is a leading global provider of paid search management and optimization tools and operates as part of Atlas DMT, LLC (www.atlasdmt.com). Atlas OnePoint enables small and mid tier online advertisers to manage thousands of keywords and marketing campaigns simultaneously across all major domestic and international search engines. It optimizes clients' bids and positions in leading Internet pay-per-click search engines, which saves clients time and money, improves ROI and increases website traffic. Atlas OnePoint offers Rules-Based BiddingSM along with exclusive conversion tracking tools, comprehensive Web analytics, detailed e-mail status updates, scheduling tools and custom campaign management. For more information about Atlas OnePoint, visit www.AtlasOnePoint.com or call 303-721-2925.

About Atlas DMT?
Atlas DMT (www.atlasdmt.com) is a marketing technology provider and creator of the Atlas? Digital Marketing Suite, the industry's first fully integrated online campaign management platform built by and for marketers. The Atlas Suite helps advertising agencies and advertisers deliver efficient, profitable digital marketing programs. The Suite manages online media planning, buying, creative management, analysis and optimization, and offers an integrated paid search management toolset. Atlas Suite clients include Carat Interactive, OMDi, Euro RSCG Worldwide, Tribal DDB, Foote, Cone & Belding, and ID Media. Atlas DMT serves its clients from offices in Seattle, San Francisco, New York, and London, delivering the industry's most complete service and support. Atlas DMT is an operating unit of aQuantive, Inc (NASDAQ: AQNT). Atlas DMT is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of the Atlas DMT cookie, go to: www.networkadvertising.org.