HostReview.com
Wednesday, June 23, 2004; 12:00 AM
MINNEAPOLIS,
June 23, 2004-- Digital River, Inc. (NASDAQ: DRIV), a global leader in
e-commerce outsourcing, today announced that it is providing Electric
Classroom, a division of Electric Apple, with a global, multi-channel
e-commerce solution. Based on the agreement, Digital River is supporting
the North American and European online marketing and sales of Electric
Classroom's online training courses. Digital River is hosting Electric
Classroom's branded online store accessible at http://electric-classroom.com.
Digital River's solution also provides Electric Classroom with access
to an online sales network, comprised of hundreds of online retail, content
and portal sites.
“During
the past decade, we have worked with thousands of companies worldwide
to build successful online businesses and create a multi-channel e-commerce
solution that we believe is unparalleled in the industry,” said
Dave Alampi, Digital River's vice president of marketing. “Our comprehensive
e-commerce and e-marketing best practices, as well as our powerful online
network can help our clients not only quickly and efficiently open new
sales channels, but also reach a broader base of customers. Our global,
multi-channel e-commerce solution includes a robust set of tools and tactics
designed to help our clients increase sales across their e-commerce initiatives.”
Digital River
is providing Electric Classroom with access to its online sales network
and also handling all of the services necessary for running the company's
branded e-commerce site. These e-commerce services include order and Value
Added Tax (VAT) management as well as customer service, fraud prevention
and e-marketing services.
Electric
Classroom's online store is targeted at adult students and professionals
who want the convenience and self-paced learning that online courses can
offer. The site offers hundreds of courses in areas such as quality, project
management, e-mail protocol, software and desktop, international marketing,
information technology, sales training, customer service, health and safety,
business communications and e-commerce. The courses are designed to be
user-friendly and operate with either a high- or low-speed modem.
“By
outsourcing our e-commerce operations to Digital River, Electric Classroom
is able to reduce the risk and capital investment it takes to launch and
manage an international online business,” said Nancy Hendrickson,
Electric Classroom's vice president of operations. “Digital River's
online sales network and e-commerce platform will help us reach a broad
range of online learners while cross-selling to those interested in business
and software. We couldn't begin to market on such a powerful level without
Digital River.”
About Electric
Classroom
Electric Classroom is a division of Electric Apple, a Twin Cities-based
company dedicated to pioneering innovative methods of increasing marketing
and training communication effectiveness and efficiency, with a focus
on high quality e-Tools and e-Learning. As a creator of custom online
e-Learning courses for corporations and organizations, the company is
responding to a strong need for general online courses of popular interest
to professionals and computer users. Over the past several years, they
have partnered with other high-quality online learning designers to offer
an extensive list of user-friendly courses, some available in Spanish
and French.
About Digital
River, Inc.
Digital River, Inc., a global leader in e-commerce outsourcing, builds
and manages online businesses for more than 40,000 software publishers,
manufacturers, distributors and online retailers. Its multi-channel e-commerce
solution, which supports both direct and indirect sales, is designed to
help companies of all sizes maximize online revenues as well as reduce
the costs and risks of running an e-commerce operation. The company's
comprehensive platform offers site development and hosting, order management,
fraud prevention, site merchandising, advanced reporting and analytics,
product fulfillment, e-marketing and multi-lingual customer service.
Founded in
1994, Digital River is headquartered in Minneapolis with offices in Chicago,
Mountain View, California, London, and Cologne, Germany. For more details
about Digital River, visit the corporate Web site at www.digitalriver.com
or call 952-253-1234.
Digital River
is a registered trademark of Digital River, Inc. All other company and
product names are trademarks, registrations or copyrights of their respective
owners.
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