New Tool Enables Alabanza Hosting Resellers to Target Untapped Market of Users, Grow Revenues

SiteXpress^SM Builds Professional Websites in Minutes, Attracts and Retains Customers

BALTIMORE, MD – April 12, 2004 – Alabanza Corporation, a leader in automated web hosting solutions, today announced the release of a new website building tool, SiteXpress^SM. Created exclusively for Alabanza’s web hosting reseller clients, SiteXpress^SM empowers users of any skill level to build professional websites in minutes. The tool will allow Alabanza resellers to tap into a new market of less technically sophisticated users, resulting in increased sales and better customer retention. Developed in response to requests from its resellers’ customers for an easy-to-use, professional tool for creating websites quickly, SiteXpress^SM is yet another value-add from Alabanza to help its hosting resellers grow their businesses.

SiteXpress is a web-based, GUI software product that requires no web design skills. A prospective customer for an Alabanza hosting reseller can begin to build a website with the intuitive SiteXpress^SM interface immediately after signing up for a 30-day trial account. The prospect chooses a template, then selects from a gallery of images, text, tables and pages. An attractive footer navigation bar allows for quick and easy editing and previewing. Importantly, the prospect can save their work and return to modify their site whenever they please, or proceed directly to publishing. During the 30-day trial period, SiteXpress^SM can easily convert trial users into paying hosting customers by sending them customizable, automated special offer messages. Thus, SiteXpress^SM provides Alabanza resellers with a potent prospecting tool and gives their end users the convenient option of hosting and building their websites with their hosting company.

“SiteXpress^SM is incredibly intuitive and simple to use, allowing even the most casual Internet user to build his own website, literally within minutes,” says Jerry DeGroot, Senior Partner with Internet Planners, LLC, a web hosting company. “There’s no question that our ability to offer this tool will seal the deal with potential customers looking to build their own websites.”

The launch of SiteXpress^SM punctuates one of the most extensive product development schedules in Alabanza’s history. This aggressive development activity underscores the company’s commitment to ensuring that its reseller clients have the best technologies and marketing tools to successfully compete. In the last 12 months alone, Alabanza has added over 25 new products, major software upgrades or features to its already robust functionality. The company promises even more upgrades and new products in 2004.

“SiteXpressSM will open up a huge new market for our web hosting reseller clients,” says Eric Rice, Vice President of Marketing, Alabanza. “Any reseller offering SiteXpress^SM will be very attractive to users seeking a hosting provider. This valuable tool, coupled with the numerous new products and services we’ve unveiled, is another example of our commitment to doing everything possible to give Alabanza resellers an edge in today’s competitive web hosting market.”

The benefits of SiteXpressSM include:

• Point-and-click building and editing
• A built-in royalty-free image gallery
• Ability to add pages, tables and images
• Professionally designed templates
• Easy previewing and navigation
• Simple publishing capabilities

Ability to save website work in-progress and resume building later
SiteXpressSM integrates with Alabanza’s Domain System Manager and Control Panel, with an added administrative panel for custom configuration and settings. If resellers make SiteXpress^SM available only after a prospect signs up for hosting, the software can be made available in the hosting control panel utilizing the same packaging standards as other control panel applications. Suggested retail price for end users of SiteXpress^SM is $49.95. Through our highly popular Momentum Marketing^SM Program, Alabanza also offers customizable supporting marketing materials to help its reseller clients promote SiteXpressSM to their users. SiteXpress^SM also features built-in branding opportunities. For more information on the exclusive SiteXpress^SM tool, visit www.alabanza.com/SiteXpress.shtml. A live Alabanza support team is available for consultation about SiteXpress^SM at no charge for current Alabanza reseller clients.

About Alabanza
Alabanza is an award-winning provider of turnkey Web hosting solutions founded in 1995. With more than 400 customers in 54 countries hosting over 200,000 Websites worldwide, Alabanza's high-performance Linux-based servers, comprehensive hosting automation software, secure, high-speed Internet connection, and 24x7x365 support power the Web's most profitable hosting businesses. Alabanza's automation software addresses the demands of hosts, resellers, and Webmasters, delivering functionality for host administration, billing, site deployment, and e-commerce, ­all in English, Spanish, French, and German. For more information, visit www.alabanza.com.

Contacts: Kent Streeb, HT News, Inc. (412) 244-9970 or kent@htnewsinc.com Deborah Barnett, Alabanza Corp. (410) 735-3423 or dbarnett@alabanza.com