Digital River Announces Call for Entries for its 2004 ICE Awards

Recognizes clients for Internet Commerce Excellence

HostReview.com
Monday, March 15, 2004; 12:00 AM

MINNEAPOLIS, March 15, 2004-- Digital River, Inc. (NASDAQ: DRIV), a global leader in e-commerce outsourcing , today announced a call for entries for its 2004 ICE Awards SM – an acronym for Internet Commerce Excellence. The awards recognize Digital River clients that are putting its e-commerce best practices to work in creative new ways to drive revenues and efficiencies through their online stores. Digital River's ICE Awards will be presented to clients during a ceremony at the company's Network Summit scheduled for May 5-6, 2004, at the Four Seasons Hotel in Newport Beach, California.

“As the gold standard for creating a superior online customer experience continues to rise, clients are increasingly recognizing the importance of e-commerce best practices to managing their online businesses,” said Joel Ronning, Digital River's CEO. “By applying e-commerce best practices to technology use, site design, e-marketing, customer service, international localization and other important e-commerce operations, our clients can reduce the risk and guesswork in generating traffic, driving conversion rates, building customer loyalty and ultimately increasing online profits.”

Digital River clients, ranging in size from small businesses to large enterprises, can enter the ICE Awards by completing and submitting a nomination form. Entries will be accepted and awards presented in the following categories: Best Product Launch , Best Network Marketing Campaign , Best Promotional Performance , Best International E-Commerce Strategy , Best Online Performance by a Retailer and Best Use of Technology on a Remote Control Platform.

“Digital River's ICE Awards represent standards in e-commerce excellence, which serve not only the award winners, but also their customers,” said Ed McGuiggan, Scansoft, Inc.'s, director of programs marketing. “By working with Digital River and leveraging its e-commerce best practices, we've been able to create a superior online shopping experience, more excitement around our product launches, added operational efficiencies and an improved bottom line.”

Nomination forms and qualification rules for the Digital River ICE Awards are available online at http://www.digitalriver.com/corporate/ice/. All entries must be received at Digital River by April 12, 2004. For more information, e-mail iceawards@digitalriver.com.

About Digital River
Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for nearly 34,000 companies worldwide. Its e-commerce solution and infrastructure are designed to help companies of all sizes maximize online revenues as well as cut the costs and reduce the risks associated with running an e-commerce operation. The Digital River® international e-commerce suite includes site development and hosting, order management, fraud prevention, site merchandising, reporting and analytics, product fulfillment, e-marketing and multi-lingual customer service. Digital River's clients include 3M, ACT!, Autodesk, H&R Block, Motorola, Novell, Staples.com and Symantec.

Founded in 1994, Digital River is headquartered in Minneapolis with offices throughout the United States and in Europe. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. All other trademarks and registered trademarks are trademarks of their respective owners.