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HP Targets Growing Markets with Ultra-dense Blade and Affordable Server Line for Small- and Medium-size Businesses
HostReview.com
PALO ALTO, Calif., March 8, 2004 - HP today expanded its industry-leading server portfolio by announcing a two-processor blade server for enterprise-class performance and the HP ProLiant ML100 server series aimed at the growing small- and medium-size business (SMB) market. The company also announced enhanced management capabilities for its servers and the related milestone of more than 500,000 ProLiant Essentials software licenses sold. The ultra-dense HP ProLiant BL30p blade server outclasses the competition by providing customers more processing power per rack than any other product in its category. The HP ProLiant ML110 server, the first in the new ProLiant ML100 series available worldwide, provides SMBs with an affordable solution that is easy to use and easy to maintain. "HP
is exactly where it wants to be – offering customers solutions for
an adaptive enterprise with more choice and better density on industry-standard
platforms than IBM and more technological innovation than Dell,"
said Brad Anderson, senior vice president and general manager, Industry
Standard Servers, HP. "Today's announcement is another example of
how HP is beating the competition by offering enterprise and SMB customers
around the world the opportunity to get more from their technology vendor."
Customers
win with new ultra-dense blade servers The HP ProLiant
BL30p blade server, with 32-bit compute power, offers customers a smaller
design and enhanced performance features providing all the benefits of
greater density, without sacrificing performance. HP was the first major
vendor to ship blade technology and is currently the only vendor to offer
customers their choice of one-, two- and four-processor blade servers. The HP ProLiant
BL30p shares the existing BL p-class infrastructure, allowing customers
to install future blades without changing power, cooling, management or
interconnect devices. With 16 blades per 6U (10.5-inch) enclosure, a full,
single, standard rack of HP ProLiant BL30p servers can provide up to 192
processors. Available
with the latest dual Intel® Xeon™ processors, the HP ProLiant
BL30p is designed for application servers, Web hosting, e-commerce, computational
clusters and grid computing and is optimized for compute density with
minimal or no local storage. The server offers optional dual-port Fibre
Channel support for storage area network (SAN) implementations and clustering
capabilities enabling data center consolidation, high availability and
rapid application deployment. The HP ProLiant BL30p supports the industry-leading
HP StorageWorks portfolio as well as select third-party Fibre Channel
SANs. The ProLiant
BL30p is the latest addition to HP's broad industry-standard server portfolio,
which includes the fastest Intel Xeon processors and AMD Opteron™
200 series processors. Blades are the fastest growing server market segment,
and HP plans to continue its innovation in this area, including the introduction
of an ultra-dense, dual AMD Opteron processor-based blade server in the
second half of the year. New HP ProLiant
ML110 server brings value, power to SMB market The first
server in the new ML100 series, the low-cost HP ProLiant ML110 server
offers simplicity, reliability and proven, innovative features that allow
small- and medium-size businesses to focus on the needs of their business
rather than having to deal with IT-related issues. The ProLiant
ML110 has been specifically designed for SMB customers who need solutions
for file sharing, Web and mail messaging and general-purpose functions
including firewalls and virtual private servers. The compact device offers
server functionality at desktop pricing along with the reliability customers
have come to expect from ProLiant servers. A faster central processing
unit (CPU) and twice the CPU cache give SMBs better overall performance
and faster response times than the previous generation of processors. "As
a small business, we don't have time or resources to fashion a solution
through multiple vendors," said Mike Tillges, president, One Source
Logistics. "With the ProLiant ML110 and HP StorageWorks DAT 72 tape
drive, HP helped us to create a reliable, high-performance solution to
host our ERP application and to securely back up 16 GB of mission-critical
data daily." "Three
out of four customers we create solutions for are small businesses,"
said Donald Stewart, service manager and consulting engineer, Turning
Point Solutions Group. "We really needed an alternative server platform
from a top-tier vendor that combined simplicity and affordability with
proven performance and support. The HP ProLiant ML110 is easy to set up
and expand and comes with a reputation we and our customers can trust." Enhanced
management capabilities helps make enterprises adaptive HP has enhanced
the management capabilities for servers with updates to the integrated
Lights-Out (iLO) management processor available in many ProLiant servers.
The optional iLO Advanced Pack now features seamless integration of the
iLO remote console with Microsoft Windows® Terminal Services Remote
Desktop for Administration for secure, high-performance remote administration
during any server state. Also, the iLO Advanced virtual media feature
now supports Linux environments enabling deployment and update of software,
firmware and ROM over the Internet to remote systems saving time and travel
costs. The management
tools for ProLiant servers, including Systems Insight Manager and the
optional ProLiant Essentials software like the iLO Advanced pack, improve
server availability and help reduce the time and resources required to
administer and maintain ProLiant servers. To date, more than 500,000 ProLiant
Essentials software licenses have been sold, demonstrating the value of
the technology as customers incorporate it into their adaptive management
plans. Pricing and
availability The HP ProLiant
ML110 server is available today, pre-loaded with Windows Small Business
Server, starting at an estimated U.S. list price of $499,(1) with internal
storage up to 320 gigabytes for ATA models and 288 gigabytes for SCSI
models. The server is available with the Intel Celeron® processor
at 2.6 gigahertz or the Intel Pentium® 4 processor at 2.8 GHz or 3.0
GHz with 1-megabyte cache, and also runs the Linux and Netware operating
systems. The HP ProLiant
BL30p blade server is expected to be available in the United States in
the second calendar quarter, supporting Microsoft Windows and Linux operating
systems. Pricing and full specifications will be released at that time. About HP HP
is a technology solutions provider to consumers, businesses and institutions
globally. The company's offerings span IT infrastructure, personal computing
and access devices, global services and imaging and printing. For the
last four fiscal quarters, HP revenue totaled $74.7 billion. More information
about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com. (1) Actual prices may vary. -------------------------------------------------------------------------------- Intel, Pentium and
Celeron are registered trademarks and Xeon is a trademark of Intel Corp.
or its subsidiaries in the United States and other countries. Microsoft
and Windows are U.S. registered trademarks of Microsoft Corp. This news release
contains forward-looking statements that involve risks, uncertainties
and assumptions. All statements other than statements of historical fact
are statements that could be deemed forward-looking statements. Risks,
uncertainties and assumptions include the possibility that the market
for the sale of certain products and services may not develop as expected;
that development and performance of these products and services may not
proceed as planned; and other risks that are described from time to time
in HP's Securities and Exchange Commission reports, including but not
limited to the Annual Report on Form 10-K for the fiscal year ended Oct.
31, 2003, and reports filed after the Form 10-K. HP assumes no obligation
and does not intend to update these forward-looking statements. |
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