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Digital River Expands LatchLogic.com's and SoftareGeek's E-Commerce Operations with Try-Before-You-Buy Software Sites

 


New online stores offer access to a catalog of try-before-you-buy software

HostReview.com
Thursday, February 26, 2004; 12:00 AM

MINNEAPOLIS, February 26, 2004-- Digital River, Inc. (NASDAQ: DRIV), a global leader in e-commerce outsourcing, today announced that it expanded the e-commerce operations of two of its existing online channel partners, LatchLogic.com and SoftwareGeek™. Based on agreements, Digital River built new try-before-you-buy (TBYB) software stores on the online retailers' current e-commerce sites. Through these stores, the retailers can now market and sell Digital River's TBYB software catalog to their customers. Digital River's catalog represents a collection of TBYB software programs from small and large publishers and features computer utilities, games, and business, graphic and Internet applications.

“Building our online sales network continues to be an important growth strategy for us,” said Dave Alampi, vice president of marketing for Digital River. “Today we have more than 600 online channel partners. By leveraging our TBYB sales model and software catalog, we can help our online channel partners generate site traffic, create new revenue streams and increase customer loyalty. Our TBYB sales model offers an efficient way for our online channel partners to grow their businesses.”

Customers visiting www.LatchLogic.com and www.softwaregeek.com can browse through an online TBYB catalog and download free software programs for a limited time period with the option to purchase them at a later date. Digital River not only hosts the sites and provides access to its TBYB software catalog, but also handles payment processing, fraud, customer service, reporting and digital downloads for the software programs.

LatchLogic.com
“Using Digital River's TBYB sales model and opening this new store has been a win-win situation for our customers and our company,” said John Worth, proprietor of LatchLogic.com. “TBYB presents a great opportunity for customers to explore their software interests without risk. This new offering will help us grow our business while providing our customers a larger selection of software titles.” LatchLogic.com, an online retail site, is a logical choice for downloadable and physically shipped software.

SoftwareGeek
“Expanding our role as an online channel partner in Digital River's sales network benefits our customers and our company in a number of ways,” said Jessica Baxter, CEO of SoftwareGeek. “By offering Digital River's TBYB software catalog to our customers, we can present them with a great opportunity to get a feel for software before they purchase it. The new TBYB store provides our customers another reason to shop on our site, making it more compelling to visit time and again. We are already finding that the new TBYB store is helping us drive additional traffic through our site.” SoftwareGeek is a worldwide software dealer with thousands of titles available for trial, purchase and download.

About Digital River
Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for nearly 34,000 companies worldwide. Its e-commerce solution and infrastructure are designed to help companies of all sizes maximize online revenues as well as cut the costs and reduce the risks associated with running an e-commerce operation. The Digital River® international e-commerce suite includes site development and hosting, order management, fraud prevention, site merchandising, reporting and analytics, product fulfillment, e-marketing and multi-lingual customer service. Digital River's clients include 3M, ACT!, Autodesk, H&R Block, Motorola, Novell, Staples.com and Symantec.

Founded in 1994, Digital River is headquartered in Minneapolis with offices throughout the United States and in Europe. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. All other trademarks and registered trademarks are trademarks of their respective owners.


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