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Digital River Expands LatchLogic.com's and SoftareGeek's E-Commerce Operations with Try-Before-You-Buy Software Sites
HostReview.com
MINNEAPOLIS, February 26, 2004-- Digital River, Inc. (NASDAQ: DRIV), a global leader in e-commerce outsourcing, today announced that it expanded the e-commerce operations of two of its existing online channel partners, LatchLogic.com and SoftwareGeek™. Based on agreements, Digital River built new try-before-you-buy (TBYB) software stores on the online retailers' current e-commerce sites. Through these stores, the retailers can now market and sell Digital River's TBYB software catalog to their customers. Digital River's catalog represents a collection of TBYB software programs from small and large publishers and features computer utilities, games, and business, graphic and Internet applications. “Building our online sales network continues to be an important growth strategy for us,” said Dave Alampi, vice president of marketing for Digital River. “Today we have more than 600 online channel partners. By leveraging our TBYB sales model and software catalog, we can help our online channel partners generate site traffic, create new revenue streams and increase customer loyalty. Our TBYB sales model offers an efficient way for our online channel partners to grow their businesses.” Customers visiting www.LatchLogic.com and www.softwaregeek.com can browse through an online TBYB catalog and download free software programs for a limited time period with the option to purchase them at a later date. Digital River not only hosts the sites and provides access to its TBYB software catalog, but also handles payment processing, fraud, customer service, reporting and digital downloads for the software programs. LatchLogic.com SoftwareGeek About Digital River Founded in 1994, Digital River is headquartered in Minneapolis with offices throughout the United States and in Europe. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234. Digital River is a registered trademark of Digital River, Inc. All other trademarks and registered trademarks are trademarks of their respective owners. |
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