Keynote Executes on Vision for End-to-End Web Transaction Monitoring; Most Affordable Service on Market

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Tuesday, February 17, 2004; 12:00 AM

• Application Perspective Outside Edition Launched
• Outside Edition Uses the Same High-Volume Transaction Agent as Application Perspective Private Edition for Behind-The-Firewall Monitoring
• Outside Edition Provides Problem Visibility; Private Edition Provides Problem Management
• Most Cost-Effective, High-Frequency and Robust Transaction
• Monitoring Service Available Today; Broad Geographic Coverage

San Mateo, Calif., February 17, 2004 — Keynote Systems (Nasdaq: KEYN), the worldwide leader in Web performance measurement and management services, continues to execute on its vision for highly affordable, end-to-end operational monitoring of Web site performance with the announcement today of Application Perspective® Outside Edition. The new Web transaction monitoring service helps enterprise customers discover how their most valuable online interactions are performing from the end user perspective in real time.

Keynote Application Perspective Outside Edition is an affordable, self-service, outside the firewall, Web transaction monitoring service that measures the ‘response time’ and ‘success rate’ for performing Web transactions from multiple geographic locations worldwide. Additionally, the service provides sophisticated trending, alarming and reporting essential for the rapid triage, diagnosis and repair of performance issues when they do occur. The new transaction monitoring service addresses the growing challenges of monitoring, managing and optimizing the performance of today’s increasingly complex 24/7 e-business applications. Application Perspective Outside Edition is the most cost-effective and robust Web transaction monitoring service on the market today.

The new service comes on the heels of Keynote’s launch late last year of Application Perspective Private Edition, an inside the firewall, appliance-based service designed to provide high-capacity, real time transaction monitoring with sophisticated trending, alarming and reporting, including optional integration with popular application instrumentation software for rapid root cause analysis from partners such as HP.

Application Perspective Outside Edition leverages the same high-volume transaction monitoring agent used with Application Perspective Private Edition, providing customers a true apples-to-apples, real time comparison of transaction performance, from the end user perspective, both inside and outside the firewall. This capability is unique to any service solution currently on the market and represents the “Holy Grail” for many enterprise companies seeking to closely manage and optimize their Web-based applications.

Application Perspective Outside Edition, with its real time problem detection and alerting capabilities, provides ‘problem visibility’ into Web site performance problems from the end user perspective, the only perspective that truly matters. Application Perspective Private Edition, with its capabilities for inside the firewall monitoring, triage and root cause diagnostics, provides ‘problem management,’ also from the end user perspective.

Together, Application Perspective Outside Edition and Private Edition services deliver to the enterprise customer an elegant services-based platform for Application Performance Management (APM). Keynote’s APM services platform delivers the industry’s most comprehensive end-to-end operational monitoring and root cause diagnostics solution for e-business applications at the lowest total cost of ownership, especially when compared to complex and costly software solutions from companies such as Mercury Interactive.

Keynote’s APM services platform is comprised of the following: Application Perspective Outside Edition and Application Perspective Private Edition. The Private Edition includes a high throughput monitoring agent, Performance Scoreboard (for optional multi-property; multi-location service level visibility), MyKeynote Portal (for reporting and historical trending), MyKeynote Inside (for real time problem detection, base-lining and triage) and optional EMS adapters (bridges intelligence to EMS systems; leverages existing IT investments).

The Keynote-branded Application Perspective solution is the ideal one for the enterprise customer that wishes to enhance end user experience, reduce the mean time to respond and repair and maximize the return on existing IT investments. Application Perspective is an important component of Keynote Total Performance Management (TPM). The overarching goal for TPM is to enable the enterprise to efficiently link IT resources to e-business goals.

“The launch of Application Perspective Outside Edition broadens customer choice in a significant way. For establishing Web transaction performance benchmarks and for the most accurate representation and fidelity of true end user experience we offer our market-leading Transaction Perspective service,” said Arnold Waldstein, vice president of marketing and business development for Keynote. “And, for extremely cost-effective and high frequency end-to-end monitoring and deep diagnostics of application performance, both inside and outside the firewall, we offer Application Perspective in two versions: Private Edition and Outside Edition.”

More on Application Perspective Outside Edition
Application Perspective Outside Edition brings the same unique and proprietary private agent technology Keynote has built for monitoring a high volume of Web transactions inside the firewall (Private Edition) to multiple geographic locations around the world. Outside Edition offers customers the ability to monitor Web transaction performance outside the firewall on a high-frequency basis, detect performance problems quickly, optimize performance, and all at a very cost-effective price.

Customers can monitor multi-step Web transactions such as credit card authentications, customer logins, product searches, shopping carts and feedback forms from 10 U.S. cities (Boston, Chicago, Dallas, Detroit, Houston, Los Angeles, New York, Philadelphia, San Francisco and Washington, D.C.) and from 6 international locations (Amsterdam, London, Frankfurt, Paris, Stockholm, Seoul).

Keynote Application Perspective Outside Edition measures all the important page element details and network components including:

• DNS Lookup Time
• Initial Connection Time
• SSL
• Redirection Time
• Request Time
• Base Page Download Time
• Client Time
• Content Download Time

Availability and Pricing
Keynote Application Perspective Outside Edition is available now. Pricing starts at $70 per page from 5 U.S. cities at 15 minute frequency ($350 for a five page transaction) and $100 per page from 10 U.S. cities also at 15 minute frequency ($500 for a five page transaction).

About Total Performance Management
In today’s tight economy Keynote’s services provide enterprise customers with ‘Total Performance Management’ solutions that increase return on investment and save money. ‘Total Performance Management’ is comprised of Keynote’s cost-effective and easy-to-use Web performance measurement, monitoring, management, diagnostic, load, content and usability testing services. Keynote’s overarching goal is to enable enterprise customers to leverage existing management software, increase the number of satisfied customers, reduce unnecessary capital expenditures, provide competitive advantage and deliver an optimal quality of experience to end users.

About Keynote
Founded in 1995, Keynote Systems (Nasdaq “KEYN”), The Internet Performance Authority®, is the worldwide leader in Web performance measurement and management services that improve the quality of e-business. Keynote’s services enable corporate enterprises to monitor, benchmark, diagnose, test and optimize their e-business systems both inside and outside the firewall. Approximately 2,200 corporate IT departments and 17,100 individual subscribers rely on the company's easy-to-use and cost-effective services to optimize revenues and reduce downtime costs without requiring additional complex and costly software implementations.

Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at 650-403-2400.

© 2004 Keynote Systems, Inc. Keynote and The Internet Performance Authority and Perspective are registered trademarks of Keynote. Other trademarks are the property of their respective owners.

Public Relations Contacts: Dan Berkowitz, Keynote Systems, Inc., (650) 403-3305, dberkowitz@keynote.com Della Lowe, Keynote Systems, Inc., (650) 403-3233, dlowe@keynote.com