Bulova Chooses NaviSite to Develop and Manage Second-Generation Website

Leading watch and clock company selects NaviSite’s application hosting services for new Web initiative

HostReview.com
Tuesday, February 10, 2004; 12:00 AM

Andover, Mass. - February 10, 2004 - NaviSite, Inc. (NASDAQ SC: NAVI), a leading provider of outsourced hosting, application management, content distribution, messaging and infrastructure management services, today announced that Bulova, the New York-based provider of precision clocks and watches, has chosen NaviSite to develop and manage its new Web site, www.bulova.com. Its second-generation Web site, Bulova.com, is a feature rich and customer friendly portal that represents the company's brand on the Web.

Bulova's brands include Accutron, Bulova and Caravelle watches, and a full range of Bulova clocks. Bulova.com will be hosted and managed out of NaviSite's Syracuse, N.Y. data center. The site features an online customer service center with downloadable setting and care instructions for virtually all of the company's products.

“When it came time to build our next-generation Web site, we needed to find a provider who could offer the performance, integrity, expertise and reliability that our customers have come to expect from Bulova. NaviSite offers all this as well as rock-solid service, giving us the assurance that our infrastructure is being managed by one of the best in the business,” said Eric Hofmann, Director Marketing Technology, Bulova, Inc.

“As a craft builder of precision timepieces, Bulova understands how important it is to be able to focus on doing what they do best, and turned to NaviSite when it came time to outsource creation and management of their new Web site,” said Maureen Rogers, director of Marketing for NaviSite's
A-services.

About Bulova
Founded in 1875, Bulova remains one of the world's most recognized brands, reaching a wide range of consumers with its Bulova, Accutron and Caravelle watches, as well as its award-winning Bulova Clocks. A subsidiary of Loews Corporation, the U.S. owned and operated company is headquartered in New York City. With the 2002 addition of Art of Time, a Grandfather clock company, and the 2001 acquisition of the respected Wittnauer name, both now functioning as separate entities under the Bulova corporate umbrella, and the recent establishment of proprietary operations in Europe as part of new international operating strategy, Bulova continues to consolidate its position at the forefront of the timekeeping industry.

About NaviSite, Inc.
NaviSite is a leading provider of outsourced hosting and managed application services for middle-market organizations, which include mid-sized companies, divisions of large multi-national companies and government agencies. For more information, please visit http://www.navisite.com.