Atomz Introduces On-Demand Web Site Solutions for Enterprise, Commerce, and Media Companies

Comprehensive Solutions, Delivered as Hosted Services, Provide Better Results and Value

HostReview.com
Monday, February 9, 2004; 12:00 AM

San Francisco, CA - February 9, 2004 - Atomz, a leading provider of hosted enterprise Web site applications, today announced new On-Demand Web Site Solutions for enterprise, commerce and media companies. These industry-first solutions integrate important Web site needs including search, content management, promotions, e-marketing and reporting – helping organizations seize a more effective approach to maintaining content and assisting visitors in finding products and information they want.

As part of these innovative solutions, Atomz introduces Guided Shopping™ for commerce Web sites. This new capability dynamically creates a guided shopping experience to help consumers find products quickly – leading to increased conversion rates, shopping cart sizes, and customer loyalty.

In a separate press release issued today, Atomz announced the patent-pending Site-Centered Content Management™ capability, which provides content contributors a content management experience that’s as easy as navigating a Web site.

“Because Atomz offers both industry-acclaimed site search and content management applications, we are uniquely positioned to provide enterprises with a pragmatic, integrated approach to effectively run their Web sites,” said Steve Kusmer, chief executive officer of Atomz. “This evolution in company strategy is driven by our deep association with our 250 leading enterprise customers. By concentrating on critical capabilities needed by Web sites and the strategic imperatives of specific verticals, Atomz moves from being a point-product vendor to a provider of comprehensive Web solutions to drive online business strategy.”

“An integrated approach to site search and content management through a hosted service offers significant value to enterprises,” stated Aberdeen Group Research Director Guy Creese. "Both capabilities are crucial to effectively managing a company's online persona -- integrating them means that enterprises can spend more time creating effective Web sites and less time dealing with what have formerly been regarded as separate technology silos.”

As a hosted solution, there is no incremental hardware, software, maintenance or programming costs associated with deploying the Atomz On-Demand Solutions. Specific Web site solutions include:

Atomz Enterprise
Empowers organizations to create a more satisfying experience by guiding visitors to products and information they want. At the same time, Atomz Enterprise improves operational effectiveness by streamlining content management processes and delegating content management tasks to content owners. Atomz Enterprise improves lead generation, supports customer self-service and enhances marketing efforts.
Atomz Commerce
Specially designed for retailers, Atomz Commerce guides online visitors to products they want and influences them to purchase more merchandise through cross-sell, up-sell and merchandising. Atomz Commerce provides a Guided Shopping experience for Web site visitors that turn browsers into buyers – increasing conversion rates, order size and repeat purchases.
Atomz Media & Entertainment
Enables content-focused Web sites to deliver the right content at the right time – increasing visitor satisfaction, retention, and loyalty. Atomz Media & Entertainment creates a better visitor experience and increases Web site agility by empowering writers, editors and marketers.
“Atomz On-Demand Web Site Solutions are helping us provide more dynamic, relevant content to our targeted sales channels,” stated Bill Benz, vice president of eBusiness at J.&W. Seligman & Co. Incorporated. “We have been able to leverage search, content management, promotions and e-marketing from Atomz to improve our visitor experience, and to accelerate our internal processes. The hosted delivery model reduces my total costs, while providing upgrades at a lower cost and lower cycle time. Most importantly, I have been impressed with the Atomz customer service that has helped me exceed my business objectives."

About Atomz: