Macromedia and Affinity Partner to Deliver Complete Solution for Small and Medium-Sized Businesses

Strategic Partnership Brings Together Software and Services for Websites

HostReview.com
Wednesday, November 12, 2003; 12:00 AM

Fort Lauderdale, FL and San Francisco, CA - November 12, 2003 -Affinity Internet, a leading hosting services provider, and Macromedia (Nasdaq: MACR) today announced a wide ranging partnership to deliver a feature-rich website solution for small and medium-sized businesses (SMBs). Combining Macromedia Contribute - software tailor-built for non-technical users to update, create, and publish web content to any HTML website - with Affinity's industry leading web site hosting services and e-business applications will provide a complete co-branded solution for the SMB market.

"Partnering with Macromedia to deliver a compelling small business website solution reinforces Affinity's commitment to delivering the best web solutions for our customers," said Peter Chambers, CEO of Affinity Internet. "By leveraging Macromedia's experience in web development with Affinity's web hosting expertise, we are providing a complete package enabling customers to establish and enhance a web presence that is valuable, successful, and easy to maintain."

Contribute is built on the same software engine as Macromedia Dreamweaver, the market-leading website development solution for web professionals. Contribute incorporates an easy-to-use interface that enables non-technical users to develop websites and edit site content.

Affinity's award winning solutions and services include professional tools for small businesses to maintain a successful web presence. Included in the Affinity web hosting solutions are hosting services, secure business-class email, merchant solutions, as well as marketing and analysis tools that are easy-to-use and backed by 24 hour a day, 7 days a week customer service. Affinity's hosting brands include Bigstep, HostSave, WinSave, and ValueWeb.

"In our aim to reach small and medium-sized businesses, Affinity provides a wide scope of web hosting services and the SMB market expertise to help us create a complete offering," said Beth Davis, senior vice president of product marketing, Macromedia. "This partnership will enable us to provide customers with a one-stop solution to effectively deliver great experiences online."

About Affinity Internet
Your business on the web is our business. Affinity Internet has guided over 1 million businesses to web success. Our award-winning web hosting solutions combine a rich portfolio of features that deliver a valuable and trusted web presence for business owners and web professionals. Affinity hosting solutions are supported by secure and reliable data centers and unparalleled customer service.

ABOUT MACROMEDIA
Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences-on the Internet, on fixed media, on wireless, and on digital devices.

Affinity Internet Samantha Cornog 310-524-3040 publicrelations@affinity.com Macromedia Aaron Wessels 415-252-2268 awessels@macromedia.com