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Digital River Provides Comprehensive E-Commerce Services for WhiteCanyon, Inc.
HostReview.com MINNEAPOLIS, November 10, 2003 -- Digital River, Inc. (NASDAQ: DRIV), a global leader in e- commerce outsourcing , today announced that it signed an agreement with WhiteCanyon, a provider of personal identity theft protection and secure deletion software . Based on the agreement, Digital River not only built and recently launched WhiteCanyon's online store, but is also leveraging its e-marketing services and e-commerce network of more than 600 online retailers to support the online sales of WhiteCanyon's software applications . As part of its comprehensive package of e-commerce products and services, Digital River is hosting the site as well as handling order management, fraud prevention, customer service, and digital and physical product fulfillment for WhiteCanyon's e-commerce initiative. "By partnering with Digital River, companies get the operational and economic benefit of growing their online businesses through e-marketing best practices that extend across multiple e-commerce channels," said Joel Ronning, Digital River's CEO. "For software publishers such as WhiteCanyon, we can increase exposure for their titles by merchandising them on a branded e-commerce site as well as marketing them through our online retail channel. The power of our e-commerce network has created a competitive advantage not only for our clients, but also for our company." WhiteCanyon's e-commerce initiative is focused on promoting the company's SecureClean and WipeDrive security applications. The products are designed to erase any unwanted traces of sensitive data, eliminating previously deleted files that still exist on a computer's hard drive in places like temporary files, recycle bins, Internet cache and cookies. "We were looking to grow our online business using expanded marketing opportunities," said Don Hansen, WhiteCanyon's director of business development. "We decided to shift from an in-house solution to Digital River's outsourced e-commerce operation because it could offer us best practice e-marketing strategies with demonstrated success in growing the online businesses of thousands of companies. We intend to fully leverage Digital River's e-commerce network and expertise to increase our presence in our small business, enterprise, government, and education markets as well as drive incremental online sales. We look forward to our future working relationship with the company." About WhiteCanyon WhiteCanyon's proven hard drive sanitizing software solution, WipeDrive, and personal identity theft protection, file scanning and deletion utility, SecureClean, have increasingly become important additions to the software suites of individual users and corporate customers alike. WhiteCanyon's customer base spans individuals, small to medium-sized businesses, Fortune 500 companies and government institutions. About Digital River Founded in 1994, Digital River is headquartered in Minneapolis with offices throughout the United States and in Europe. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234. |
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