Upstream Partners With PCloud To Launch Secure Cloud Storage Offering Cloudeasy In High Growth Markets

LONDON--(BUSINESS WIRE)--Upstream, a leading mobile commerce accelerator in high growth markets, today announces the launch of Cloudeasy, a white-labelled cloud storage offering for Mobile Network Operators (MNOs), in partnership with cloud storage experts, pCloud.

Cloudeasy is a secure, bespoke storage application that gives MNOs the ability to offer to their customers over 100GB of data storage, over cloud technology. The solution is available through a flexible subscription of weekly or daily micro-payments, via MNO billing, meaning that no credit card is required. Cloudeasy has been developed to operate over app, mobile responsive web-portal and desktop, and can store a variety of file formats.

Cloudeasy offers the following, invaluable services:

• Offline access – facilitating access of files marked as ‘favourites’ at any time, so that there is no need to use mobile data to re-access these documents
• End-to-end encryption – ensuring that users’ sensitive information is protected, through the inclusion of an additional level of security
• Sync and backup – allowing users to synchronise changes made to documents in real time
• Fast social sharing – enabling users to invite friends and contacts to access and collaborate on folders

George Kalyvas, Head of Propositions at Upstream, comments: “The collaboration with pCloud allows us to deliver a secure, bespoke cloud storage offering for mobile operators, which leverages subscription billing capabilities. We know that customers in high growth markets want more access to data storage facilities, as the demand to store music and videos, as well as upload photos, increases.”

“Cloudeasy is a user-friendly and affordable cloud storage solution. Tailored to the needs of consumers in high growth markets, it adds to the portfolio of relevant services that mobile operators can offer to their clients, creating more opportunities to enhance customer loyalty and retention.”

Tunio Zafer, Founder and CEO at pCloud, comments: “Cloud technology solutions offer consumers a safer and more efficient way to store their data. We are dedicated to providing users worldwide with unbreakable file security, so content is safe regardless of location or device. Our work with Upstream means that we are able to offer MNOs a highly demanded, industry-leading secure cloud storage solution that is white-labelled and can help them make offerings even more attractive to end consumers in these highly competitive markets.”

To learn more about the unique features of this subscription-based cloud storage service, please view the Cloudeasy product video on Youtube (www.youtube.com/watch?v=zNxVfMIooNA)

ENDS

About Upstream

Upstream is accelerating mobile commerce in high growth markets. Our software and infrastructure platform already enables 1.2 billion people to effortlessly receive and pay for the most relevant and affordable digital subscription services on their mobile devices. We have 65 million paying subscribers in 43 countries, making purchases worth $255 million in 2015 alone and growing rapidly.

For mobile operators, we are a strong partner that leverages their unique assets to become key players in the mobile commerce space. For developers, publishers and service providers, we offer fast track access to 43 high growth markets.

For more information, please visit www.upstreamsystems.com

About pCloud

pCloud is a security-led cloud storage service, based in Switzerland. The company's main focus falls on developing a safe solution with seamless file sharing options. For 3 years, pCloud has managed to grow a family of more than 6 million users internationally and reach a level comparable to the world's best cloud storage companies. pCloud offers a full set of applications - for desktop, mobile and web. Among the company's main services are pCloud Drive, pCloud Crypto, pCloud Business and more. Multiple file sharing and teamwork options, along with automatic data upload and synchronization are also part of the service’s portfolio of features.

For more information about pCloud, please visit www.pcloud.com